The results were published on 8 March by the Newspaper National Network LP (NNN), a private partnership owned by 25 of the largest U.S. newspaper companies. NNN encompasses print newspapers, local online, mobile, tablets, free-standing inserts, niche publications, weekly and suburban papers. The partnership presents itself as a “one-stop point of contact” for national advertisers, maximizing the local market connection, on a national scale, at no cost to advertisers.

The study was conducted by M/A/R/C Research, which specialises on advertising and media trends.