News

Local newspaper sports pages ranked No. 1

A new study of sports media consumption in the USA reveals that local newspaper sports pages beat their print and digital media competitors as the top source of sports news, information and analysis for male sports fans between the ages of 18 and 54. The medium also scores as the most valued for in-depth local team coverage and a place where advertisements drive consumer action.

by Nick Tjaardstra nick.tjaardstra@wan-ifra.org | March 12, 2013

The results were published on 8 March by the Newspaper National Network LP (NNN), a private partnership owned by 25 of the largest U.S. newspaper companies. NNN encompasses print newspapers, local online, mobile, tablets, free-standing inserts, niche publications, weekly and suburban papers. The partnership presents itself as a “one-stop point of contact” for national advertisers, maximizing the local market connection, on a national scale, at no cost to advertisers.

The study was conducted by M/A/R/C Research, which specialises on advertising and media trends.