The study found that despite important changes in media consumption in recent years, consumers continue to have most trust in advertising in magazines and newspapers. This is not only true for the older generation. Also younger people, who use a variety of media with Internet as their dominant channel, trust on print. They judge magazines and newspapers as important or more useful than social media. Print media is rated as a highly trustworthy advertising channel across all consumer segments.
by WAN-IFRA Staff email@example.com | March 8, 2013