Last week’s Audit Bureau of Circulations report showed a 5.31 percent drop in monthly sales of The Guardian. The daily upped its cover price in January to 1.40 pounds ($2.09). Since February 2012, The Guardian’s daily circulation has plunged 10.37 percent.
A Guardian News and Media spokesperson, said:
“The Guardian is a growing global brand with the world’s fourth-most popular news website and the UK’s number one quality newspaper mobile site. We are seeing record digital traffic on every single measure and our journalism is being read by more people than ever before.”
The decline follows a major advertising campaign for The Guardian staring Hugh Grant, among others. The Guardian’s sister papers The Observer and The Guardian Weekly experienced decline in sales as well as several other dailies.
Last month The Sun had an average daily circulation of 2,281,990, down 5.3 percent from January and a fall of 11.63 percent from February 2012.
The next biggest decline was the Daily Telegraph, which shed 2.66 percent of its circulation month on month, down to 541,036 – a 6.52 percent fall on the previous year.
As noted by Press Gazette, the only daily making progress is The Independent’s sister newspaper The i. One of the youngest dailies in Britain, it sells for 20 pence. The i’s average daily sales increased 1.45 percent month on month, to 298,206, up 13 percent year on year.