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Use video creatively to engage your audience

Last Friday we caught up with two very different experts on news video & TV content and engagement. Naturally we filmed our interviews.

Closeup shot of professional video camera, with its lens zooming in. Canon EOS 550D .

by Nick Tjaardstra nick.tjaardstra@wan-ifra.org | March 2, 2013

As Director of Video Transformation at the Associated PressSue Brooks has done in depth research into the importance of video to the content offering of news sites. Below she explains how ‘stickiness’ of video supports paid content strategies, and encourages news publishers to “use video creatively, reinvent the genre,” rather than copy broadcasters. The AP Video Hub makes it easy for publishers to download and edit raw footage.

Anthony Rose is the co-founder and CTO of Zeebox, a new platform for second-screen social engagement. He explains the concept and discusses how an “explosion of content” will get whittled down to the recommendations of friends.

Hear more from Sue and Anthony at DME13 in April. With thanks to ICM Business Video – our video partners at DME.

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