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What does the future hold for The Boston Globe?

The Boston Globe is no exception to the newspaper crisis, but Editor Brian McGrory expressed hope and a willingness to adapt in a talk and Q&A with the MIT Center for Civic Media.

by WAN-IFRA Staff executivenews@wan-ifra.org | March 25, 2013

The paper is in a state of flux as The New York Times Company announced last month that it is selling the paper. There are no buyers as of yet.

“We don’t know what the future holds. We know there’s a lot of interest from the community. There’s been interest locally, and from New York,” said McGrory on Thursday.

Before being appointed editor in December, McGrory was a columnist and former metro editor for the Globe.

McGrory said the problem for newspapers lies in the decrease in revenue from classified ads. He said The Globe once made $160-180 million a year on ads, but is now losing to sites like Monster.com and Craigslist. It launched a paywall in 2011 and now has about 28,000 paid digital subscribers.

Globe spokesperson Ellen Clegg told Dan Kennedy of The Neiman Lab, “We have been trying to find the right balance between the free-sharing culture of the Internet and paid access to premium Globe content.”

However, according to McGrory the Globe and the city of Boston are seeing growth. McGrory hopes the paper will mirror Boston’s changes.

“I aim to make the sure the Globe captures the moment for what it is and helps spread this prosperity to places where it doesn’t normally go.”

He sites the paper’s investigative or “accountability” reporting as a key point in the paper’s success, some of which include:

* “Whitey Bulger would still be killing with impunity – the Globe broke the story of his connections with the FBI.

* Cardinal Law could be sending one pedophile priest after another to towns across the state.

* The probation dept would still be run like a criminal enterprise.”

McGrory said the Globe wants to cover more the tech community, healthcare, and higher education. He ended the talk by mentioning the paper’s two websites BostonGlobe.com and Boston.com.  McGrory said it is unusual for a metro paper to have two websites. The difference is that Boston.com is advertiser-funded and the Globe’s site is subscriber-funded. He said the paper has pulled more and more off Boston.com to guide people to the paid website. “We’re going to do more of that,” he said.

From April onwards, the paper will stop providing any full Globe stories for that day on Boston.com.

During the Q&A, questions were brought up about the Globe’s digital innovation, something that McGrory understands is viable for any newspaper’s growth.

“We make the vast bulk of our money on the dinosaur print side. The future is entirely on the digital side,” said McGrory.

Yet the question still remains on how the paper can sustain. McGrory is clear on what the Globe will and will not change.

“We’re not going to endorse products; that’s not what we do. We provide a forum for advertisers.”

However he expressed interest in the idea of citizen journalists paying for publication of their pieces.

Read more about the NYT selling the Globe here

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