WAN-IFRA has launched an initiative to create guidelines to prevent the unauthorized collection of data. A draft version of the guidelines can be downloaded here (PDF document at the bottom of the webpage), whilst an updated version will be released at the World Publishing Expo, in Berlin from 7-9 October.
“It is important to be transparent about how data is collected and used,” said Stig Nordqvist, Executive Director for Emerging Digital Platforms and Business Development at WAN-IFRA. “If we don’t control data leakage, we can’t assure that private information is used only in ways that users and advertisers have agreed to.”
The problem occurs when an advertisement places a cookie on a user’s computer via an advertisement on a website without informing the publisher that user data will be collected. The new initiative aims to safeguard trust of users and advertisers by informing them about how data is collected and used. The current draft version stipulates that “third parties are not permitted, without prior written approval from the Publisher, to collect or obtain data relating to users of the Publisher for the purpose of targeting these users with advertising… nor to categorise/segment these users for any other commercial purpose by using cookies or other tracking methods.” It also aims to safeguard publishers’ control of their advertising and prevent unauthorized parties from collecting user information.
Inquiries to: Larry Kilman, Deputy CEO and Director of Communications and Public Affairs, WAN-IFRA, 96 bis, rue Beaubourg, 75003 Paris France. Tel: +33 1 47 42 85 07. Fax: +33 1 42 78 92 33. Mobile: +33 6 10 28 97 36. E-mail: firstname.lastname@example.org