Web-to-print service for the new age

Martijn Groot, CEO and Co-founder of Peecho from The Netherlands, came up with a new business model that he describes as a web-to-print service for the new age: “We invented the print button for the internet,” he says.

by WAN-IFRA Staff | October 8, 2013

This print-on-demand service makes use of cloud processing to order print products that are then digitally printed as close to the point where they are needed. Who wants to use the Peecho technology (publishers or other content providers) install the software and Peecho offers full service. The company resorts to a network of professional print partners in Europe and the U.S. Martijn Groot spoke on the Media Port Power of Print on Tuesday afternoon.

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