This is what he suggests: “For many newspaper printers and publishers the last five years or so have been fraught with declining circulations and widespread speculation about the eventual demise of the newspaper. They have been on the defensive, while trying to take positive steps towards adapting and strengthening their businesses and brands.

It’s now time for newspapers to drive ahead with confidence again. Undoubtedly, there has been a radical change in reader behaviour, but most industry authorities believe the decline has slowed or plateaued. Newspapers have done an amazing job so far at innovating and reinventing their brands, and that is seeing share prices rising again now.

We are also seeing an abundance of market research data suggesting that print is increasingly regarded by consumers as a prestige item, that print advertising is still trusted more than online and that print offers welcome respite from the onslaught of electronic information. The newspaper landscape has changed entirely but now it’s time to look forward with optimism towards the greater integration of newspapers into all aspects of lifestyle, with print still integral to their offering.”