Experience Designer Luke Miller: UX = matching user goals with business goals #tas14
Engagement means getting user engagement in your mobile development, whether in A/B testing, audience analytics or UX panels. And, as both Ted Kudinoff of Aftonbladet and Alex Hardiman of the New York Times, pointed out, your engaged readers are also the most likely to renew their subscription.
With a major UX focus this year, Luke Miller set the scene.
If business is a dirty word then you can look at it a different way – always keeping it short and sweet.
Fresh from a major redesign of our local Expo partners De Telegraaf, Mario Garcia described the skill set of the new breed of mobile editors (and Columbia graduates).
The Guardian have extended their policy of openness to both web and mobile design, proposing that you know nothing until you start engaging your customers (or readers).
Grinsted then dropped a bombshell that may not have been appreciated by the author of Storytelling in the Age of the Tablet.
While the Guardian develop in public, the NRC’s Freek Staps was proud to have developed new app NRC Q entirely in secret! Taking news alerts to a new level with Facebook’s very own Whatsapp.
Developing is the easy part compared to making money. And Marjolein Stromeier, Head of Mobile, Mobext admitted advertisers were still looking at the wrong KPIs.
Reader revenue is another area that is ripe for optimisation. While Aftonbladet Plus have had amazing success with SMS payments, the New York Times saw a 125% increase in the conversion rate once they tried a native Android payment method.
This is all about getting the product right. Did we mention the word engagement?
And finally, in less than 140 characters, just what does the future hold?