News

Conflict and resolution between editorial and advertorial content

The increased use of native advertising on news sites has drawn fresh debate from senior editorial voices, but in an environment where revenue is scarce, is it an acceptable option or a risk to credibility? Journalist Alexandra Sazonova-Prokouran for WAN-IFRA reports on new tension between the editorial and advertising.

by Nick Tjaardstra nick.tjaardstra@wan-ifra.org | February 20, 2015