Millennials, thankfully, are not news-less or disengaged, but their reading habits are vastly different from other generations.
While only 39% of millennials typically actively seek out news, a majority want news daily, and most care about the news. APi’s study found a trend among millennials to get harder news from traditional sites and softer lifestyle news from social networks – especially Facebook. And about 40% millennials are in the habit of paying for news services, apps or digital subscriptions.
Search engines are still the dominant method for digging deeper on a subject. When they do investigate, they judge a source on how well they know it, and whether it is rich with references and links.