Mark Glaser, Executive editor of PBS MediaShift

Innovation is doing something new and stretching boundaries. What can you do that’s actually pushing your limits and the limits of your organisation? It’s scary and there’s a risk of failure involved but that’s what innovation really is. This is an amazing time for journalism and democratisation of media. While we think about innovation and how it works, fairness, balance and ethics shouldn’t be forgotten.

Chris Hamilton, Social Media Editor, BBC News

The challenge for news organisation is how to best equip themselves for the “hunt for new audiences” on different platforms. You have to be where people are and give them engaging experiences where they are.

Hamilton provided some figures underlining the rise of mobile, video and social consumption:

• BBC News  attracted 8m unique visits on election day.
• Between 7 and 8am 84% of users were on mobile.
• Video views are also growing massively, going from 26m last year up to 47m in March 2015

And some of the BBC’s recent experiments to deliver news on social platforms include:

• BBC Shorts: 15 second videos designed for Instagram.
• The rise of the importance of chat apps: from using Whatsapp to cover Indian elections and Ebola to Viber and Line, where they they are the biggest presence with just over 1 million subscribers.
• BBC Trending: the BBC “bureau on the internet, reporting on what’s being shared and asking why it matters.

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• @BBCElectionbot: an experiment adopted during the recent UK General Election that replied to anyone who tweeted it the first half of a postcode, with closest matching #ge2015 result.

• BBC Pop Up: BBC’s first “mobile bureau”, which went on a US road trip relocating every month to a new town.

Malachy Browne, Managing Ed. & Europe anchor Reported.ly

We start with the story and we optimise it for each platform we’re on.

Nate Lanxon, Senior Editor, Bloomberg Media

Given the 6 -9 am peak on mobile, the challenge is to think about how to transfer TV content to smaller mobile screens.

Jennifer Schwanenberg, Innovation Manager, DPA

The media industry is waiting for Prince Charming to come and rescue it, and this is so not going to happen. If Disney princesses can rescue themselves, so can journalism.