The media and creative industry have a long-standing tradition here in our city.
No other city in Germany is home to as many companies from all the different branches of the sector, many of these businesses having European or global significance. At the same time, a large number of global players in the digital industry run their German businesses from Hamburg.
But that is not the only reason why the media and creative industry play a particularly important role in the Senate’s policies. The sector plays a key role in creating a public social and cultural life, making it an essential component of Hamburg’s self-perception.
Now, it’s about making sure that the structure of the media and creative business, which has developed over decades, successfully takes the leap into the digital future – a process that holds numerous challenges, but is also rich in opportunities.
We in Hamburg are all for testing new approaches, from startups to the big players in the industry. That is why, together with companies from the old and new economies, we have founded the nextMedia.Hamburg initiative. It aims to act as an ‘enabler’ by identifying the potential that the change offers and using it to leverage our pole position as a business hub for the media and digital industry.
With this in mind, it is a particular pleasure for our city to host the World Publishing Expo this year. I wish all the visitors a lively exchange of information, many inspirational new ideas and a pleasant stay here in Hamburg.
The Free and Hanseatic City of Hamburg