Personalisation – Make more out of your data to better reach your audiences

Media companies are today sitting on a goldmine of data, which is a prime opportunity to sharpen the aim of their product. We’ve come across some interesting solutions.

by WAN-IFRA Staff | November 6, 2017

Analyzing and mining data has become routine and it is a force shaping nearly every industry, including news media. Indeed, news media companies have access to more data than ever thanks to the content they produce – text, images, video, audio, etc. – but also thanks to digital subscriptions, search information and page metrics. By studying this valuable data, companies have the opportunity to analyse a tremendous amount of information and gain critical information about their consumers and products.

In a context where many consumers are overwhelmed by an explosion of content which they have access to, this clearly motivates the need for “assistance” in finding the right content at the right time: personalisation of news. On a global scale, today, most media companies are investing – or intending to invest – in big data technology. But while they buy into the value of big data, many are struggling to actually extract the value from it.

Here’s a selection of startups from our network that offer different types of personalisation solutions.



Genscom helps publishers create and test new ideas and business models for printed newspapers by producing your MVP.

#personalisation #MVP #prototype



HYSCORE.IOhyScorehyScore reduces the barriers of entry to access contextual intelligence and enrichment for many use cases in the publishing, advertising and digitalisation market.

#contextualdata #api




Klangoo’s Artificial Intelligence based audience engagement solution “Magnet” helps publishers to personalise news and save costs

#AI # engagement #personalisation




OwnPageOwnPageOwnpage provides publishers a personalised newsletter service that increases the CTR up to 120%.

#newsletters #AI #personalisation



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