Digital World Research Centre: exploring the interplay between media content, platform and experience

DWRC brings together engineering, communication, social science, business, design and arts to work on media innovation projects that have a concrete impact on society and culture.

by WAN-IFRA Staff | January 2, 2018

The Digital World Research Centre (DWRC) is a research network within the University of Surrey, carrying out new media innovation projects with social and cultural benefit. They conduct interdisciplinary research into new media platforms, content and experiences, and strive to commercialise and apply the findings of research in society.

Their work is focused on understanding new forms of digital media production and consumption, and developing ways of supporting them with novel media genres, formats, devices and services.

Created in 1998 as a multi-disciplinary research centre, the DWRC aims to bring together a diversity of internal and external partners for their innovation projects:

“Although I belong to the Department of Music and Media organisationally, I sit physically in The Department of Electrical and Electronic Engineering,” says Director of the DWRC David Frohlich.

“Furthermore, the people I work with come from all three Faculties at Surrey, including Health and Medical sciences, Engineering and Physical Sciences, and Arts and Social Sciences.”

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This is one of the cases collected as part of the ongoing Media Innovation Mapping project, a collaboration between WAN-IFRA’s Global Alliance for Media Innovation and the Media Innovation Studio at UCLan

Read about the 35 Media Labs we talked to so far or contact us to share your story.

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