EPFL+ECAL Lab: innovations should feel natural to users to be sustainable

Innovation is not about impressing people with the latest technologies. For the EPFL+ECAL Lab, an innovation is successful if a user forgets about the technology and instead focuses on the content.

by WAN-IFRA Staff | January 29, 2018

Created in 2007, the EPFL+ECAL Lab is an innovation lab in Lausanne, located in the ECAL building of the University of Art and Design Lausanne, and belonging to the Ecole Polytechnique Fédérale de Lausanne (EPFL).

It aims to explore the potential of emerging technologies through design research:

“The main question for media innovation is how we can transform these new technologies into convincing experiences for the user,” says Nicolas Henchoz, director of the EPFL-ECAL Lab.

“We tend to reduce innovation to technological performance – increased speed and increased functionality – and forget about how to make sense of them.”

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This is one of the cases collected as part ofthe ongoing Media Innovation Mapping project, a collaboration between WAN-IFRA’s Global Alliance for Media Innovation and the Media Innovation Studio at UCLan

Read about the 35+ Media Labs we talked to so far or contact us to share your story.

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