WAN-IFRA announces enlarged programme for the second year of Table Stakes Europe

2020-10-26. WAN-IFRA announces the names of 23 news publishers participating in its Table Stakes Europe initiative for the coming year. The programme is growing fast, almost doubling from the original 14 participants in 2019/20 and replicating the rapid growth of the same programme in the United States. 

by Vincent Peyrègne | October 26, 2020

A twelve-month performance-driven change management initiative, the coaching programme asks each participant to select a challenge relating to making their digital business more sustainable – for example, doubling the number of digital subscribers or creating new digital products for specific audiences. 

Table Stakes Europe is supported by the Google News Initiative Digital Growth Programme. The programme will be led once again by Table Stakes architect Doug Smith, with an expanded team of five coaches – with Pepe Cerezo and Valérie Arnould joining the team including Alexandra Borchardt, Stéphane Mayoux and Nick Tjaardstra. Expert advisors and fellow publishers will join them during the 10-12 month duration of the programme. 

“We’re looking forward to working with all of the impressive news enterprises in this next round of Table Stakes Europe.” said Doug Smith.

“Table Stakes Europe is a game-changer which had a positive impact on all the news organisations participating in the first round. We are thrilled to double the number of participants in this second year and widen the benefits of the programme for the European press” said Vincent Peyrègne, CEO WAN-IFRA. 

“The feedback from participating publishers after the first round of Table Stakes Europe has been excellent in showing the importance of understanding your audience. Table Stakes framework delivered tangible and actionable results. We are really excited to see this strong list of 24 European publishers starting the new round” said Eero Korhonen, Head of News & Publishers at Google. 

The results from Round 1 publishers were impressive, with some doubling digital subscriptions and making stretch targets for more growth, others increasing the number of registrations or seeing six-fold increases in engagement with content verticals. 

You can download Table Stakes Europe impact report here and also read an interview with Andreas Müller, CEO of Medienhaus Aachen in Germany, who participated in the 2019/20 programme.

News organisations participating in Table Stakes Europe 2020/21


Tiroler Tageszeitung


Editions de l’Avenir


La Voix du Nord

Le Point

Les Echos


Irish Examiner Limited


DuMont Rheinland

General-Anzeiger Bonn 

Neue Pressegesellschaft 

Nordkurier Mediengruppe

Nordwest-Zeitung Verlagsgesellschaft mbH & Co. KG (NWZ)


Saarbrücker Zeitung / Trierischer Volksfreund

Schwäbisch Media

Zeitungsverlag Waiblingen



SLOVAKIA (Petit Press, a.s.)


Diario de Navarra

Grupo Godó de Comunicación




24 heures


Baylis Media Ltd


For more information, interviews or to make contact with participants, please contact Nick Tjaardstra, Director Digital Revenue Network

ABOUT TABLES STAKES EUROPE Table Stakes Europe is a WAN-IFRA programme in partnership with the Google News Initiative Digital Growth Programme. A transformation and coaching programme for regional and local news publishers, Table Stakes Europe uses a challenge-centric, performance-and-accountability change methodology to identify and then close shortfalls against seven core performance challenges, the “Table Stakes”. The so-called ‘table stakes’ is an expression for the money needed to have a seat at the table in a poker game. The Programme builds upon the successful track record of an initiative designed and led by Doug Smith since 2015. In the United States, “Table Stakes” is a project of the Knight-Lenfest Newsroom Initiative. In its second year in Europe, the programme will provide an opportunity for twenty-four local and regional news enterprises to identify and make significant progress in addressing their biggest current challenges.

ABOUT WAN-IFRA. WAN-IFRA is the World Association of News Publishers. Its mission is to protect the rights of journalists and publishers around the world to operate independent media. WAN-IFRA provides its members with expertise and services to innovate and prosper in a digital world and perform their crucial role in society. With formal representative status at the United Nations, UNESCO and the Council of Europe, it derives its authority from its global network of leading news publishing companies and technology entrepreneurs, and its legitimacy from its 80 national association members representing 18,000 publications in 120 countries.

Vincent Peyrègne

Vincent Peyrègne took up duties as Chief Executive Officer of WAN-IFRA in 2012. Prior to joining WAN-IFRA, he was Head of Development at Edipresse in Switzerland (now Tamedia) with responsibility for audience insights, editorial marketing research and product development, before joining the office of the French Ministry of Culture and Communication.

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