News

South China Morning Post launches group subscriptions aimed at corporates

The South China Morning Post has launched a group subscription product aimed at publishers and corporate organisations.

by Neha Gupta neha.gupta@wan-ifra.org | August 16, 2021

“We understand our readers turn to SCMP for insights and news on China and Asia’s impact on global trends, and we see opportunities where we can support companies and enterprises better with a product that is geared towards the B2B market,” said Ang Jin, Senior Vice President for Hong Kong-based SCMP. 

“We are targeting corporations and government organisations across industries such as technology, legal, public relations, academia, media, manufacturing, banking and finance to help them navigate the economic, business and political environment in the region better,” she added.

SCMP says its group subscriptions offer solutions that combine news reporting and industry insights, highlighting global trends. Features include:

  • Access to the latest coverage on international trade, finance, technology, geo-economic policies, environment, sustainability and governance trends in Asia. 
  • Emerging policy changes in China, Hong Kong, and the Greater Bay Area.
  • Presenting the big picture view of key issues affecting the China market and beyond.
  • Taking part in conversations on key issues with SCMP’s The C-suite – a community of global senior executives. Each organisation can nominate three high-level executives to represent it in The C-suite.
  • Access to flagship events. Organisations will have access to a diverse line-up of speakers, sponsors, and audience members from over 30 countries each year, and to invite-only conversations with China experts and SCMP editors.

SCMP has structured group subscription tiers to help subscribers choose an offer suited to their needs. 

Dedicated staffing

The company says it has a dedicated department in place to look into enterprise businesses. The team behind the group subscriptions is a broader, cross-departmental collaboration that leverages in-house expertise from its editorial, product, data, audience growth, enterprise subscriptions, and strategy teams. 

For the immediate future, SCMP’s subscriptions team is focused on companies that need a one-stop resource to acquire an understanding of global trends, aided by industry research to provide insights into climate change and the Chinese internet.

Neha Gupta

Multimedia Journalist

neha.gupta@wan-ifra.org

Share via
Copy link