Das Interview auf Deutsch lesen
WAN-IFRA: Why did the Frankfurter Allgemeine Zeitung decide to outsource printing completely?
Andreas Gierth: Our core business as a publishing house is creating and providing relevant content to our readers. Not having our own printing house allows us to focus on this.
Furthermore, we have access to a variety of printing houses, which gives us the opportunity to present our advertisers with the best possible printing offer tailored to them in each case.
How did FAZ organise printing after this outsourcing decision? Do you have individual contracts with different printers?
We have a total of 12 printing locations, three of them in Germany, from which customers worldwide are supplied with our printed products. We have individual contracts with four offset and eight digital printers, each of which is designed for a multi-year partnership.
How do you make sure you get the print quality you need from your printing partners?
Maintaining the excellent quality of our products is very important to us. For this to succeed, constant exchange with our printing partners is crucial.
Our customers also have high quality requirements. In order to be able to meet these, we use different measuring and controlling elements that comply with the measuring instruments of our printing houses.
We therefore use the WAN-IFRA-Cuboid, the grey control strip as well as our personalised print control element, which can be found in every issue of ...
Keen to read more? This content is exclusively available to our WAN-IFRA Members. If you believe your company is already a member, or you'd like to join in a personal capacity, please contact firstname.lastname@example.org If you're a media journalist please reach out to email@example.com