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How Pluc.tv taps regional audiences in India through video

2022-04-26. People Like Us Create (Pluc.tv) is a start-to-finish creator economy system where creators are equipped with the required technology, resources and platforms to produce, market and monetise content in a factual, fact-checked manner that launched about four and a half years ago.

Credit: Pluc.tv

by Neha Gupta neha.gupta@wan-ifra.org | April 26, 2022

“The creator community is expected to cross 100 million in the next five years. Of the current 50 million global creators, only 1 percent are able to become ‘influencers’ online,” said Tamseel Hussain, CEO, pluc.tv and letmebreathe.in, at WAN-IFRA’s recent Digital Media India (Virtual) Conference. 

The brand boasts of a strong creative base and training modules, supported by robust storytelling and production.

Apart from being hugely influential at a regional level in India, the brand is now testing international waters with Nigeria, Indonesia, UK, USA, Mexico, Australia and Canada, through organic distribution. 

The company has three main platforms:

Pluc.tv, an episodic platform and the host of the viral video “Girls on a Mission,” 
Let Me Breathe, a visual and textual platform about climate change and sustainability stories, and
Social Saheli, a platform for female entrepreneurs from rural India to promote their businesses.

Girls dropping out of schools – a common phenomenon in rural India – was made worse by the COVID-19 pandemic, leaving more than 11 million girls with the possibility of never going back to school. However, a few girls in Kushinagar, Uttar Pradesh (Northern India), started a movement to make education accessible to girls in their village. This campaign has managed to sensitise 1,500 people across 10 villages in Uttar Pradesh. 

People Like Us Create (Pluc.tv) provided these girls with a platform to push their mission about the imp...

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Neha Gupta

Multimedia Journalist

neha.gupta@wan-ifra.org

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