How taps regional audiences in India through video

2022-04-26. People Like Us Create ( is a start-to-finish creator economy system where creators are equipped with the required technology, resources and platforms to produce, market and monetise content in a factual, fact-checked manner that launched about four and a half years ago.


by Neha Gupta | April 26, 2022

“The creator community is expected to cross 100 million in the next five years. Of the current 50 million global creators, only 1 percent are able to become ‘influencers’ online,” said Tamseel Hussain, CEO, and, at WAN-IFRA’s recent Digital Media India (Virtual) Conference. 

The brand boasts of a strong creative base and training modules, supported by robust storytelling and production.

Apart from being hugely influential at a regional level in India, the brand is now testing international waters with Nigeria, Indonesia, UK, USA, Mexico, Australia and Canada, through organic distribution. 

The company has three main platforms:, an episodic platform and the host of the viral video “Girls on a Mission,” 
Let Me Breathe, a visual and textual platform about climate change and sustainability stories, and
Social Saheli, a platform for female entrepreneurs from rural India to promote their businesses.

Girls dropping out of schools – a common phenomenon in rural India – was made worse by the COVID-19 pandemic, leaving more than 11 million girls with the possibility of never going back to school. However, a few girls in Kushinagar, Uttar Pradesh (Northern India), started a movement to make education accessible to girls in their village. This campaign has managed to sensitise 1,500 people across 10 villages in Uttar Pradesh. 

People Like Us Create ( provided these girls with a platform to push their mission about the imp...

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Neha Gupta

Multimedia Journalist

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