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Sally Pirri: ‘Our print product is an important part of The Globe and Mail brand’

2022-04-13. We continue our series of interviews with leading industry experts with Sally Pirri, Vice President of Print Operations for The Globe and Mail in Canada. Here, she tells us about their current priorities, why they decided to outsource the printing of their newspapers and why the print version of The Globe and Mail remains vital to them.

Sally Pirri

by Ingi Olafsson ingi.olafsson@wan-ifra.org | April 13, 2022

Das Interview auf Deutsch lesen

WAN-IFRA: What are your priorities for the printed paper this year?

S. Pirri: First and foremost our top priority is to make a positive difference in the lives of Canadians through our trusted journalism. From a print operations standpoint, we will be looking to maximize single copy profits and grow home delivery in areas identified as having growth potential.

Could you tell us when and why The Globe and Mail decided to outsource the printing of its newspapers?

Our presses had reached the end of their life, and we had to decide whether we wanted to purchase new presses and continue to print our own papers for the Ontario market, or outsource the printing. Outsourcing was not foreign to us as we were already outsourcing the printing outside of Ontario. Purchasing new presses would require us to move the print operation to a separate location for our offices. Outsourcing would allow us to focus on our core business, content creation, and would open the door to the possibility of printing more specialty executions.

In 1994 we outsourced the printing in Ontario to the same printer that was printing our papers in Quebec. This was definitely the right decision.

How do you make sure you get the print quality you need from your printing partners?

Producing a quality printed product is a common goal we share with our print partners. From our end we ensure that the files we provide meet their press specification. We created ICC profi...

Keen to read more? This content is exclusively available to our WAN-IFRA Members. If you believe your company is already a member, or you'd like to join in a personal capacity, please contact customer.service@wan-ifra.org If you're a media journalist please reach out to dean.roper@wan-ifra.org

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