World News Day is a coordinated campaign that brings together newsrooms, news organisations and media support agencies across the world to highlight the value of journalism that informs, explains and holds power to account.
Led by the World Editors Forum of WAN-IFRA, the Canadian Journalism Foundation and Project Kontinuum, the annual campaign is a chance for editors and publishers to make a visible statement:
Journalism grounded in facts, clarity, and public service; has meaning and impact, and is essential.
This year, the campaign focuses on the need for information integrity in the face of disinformation and the rise of AI-generated content.
Both are changing how people see the world and how they decide what to trust.
World News Day offers a moment for newsrooms to demonstrate the care, rigour and responsibility behind their work.
Participation is free and straightforward. All materials are provided to help your newsroom take part across print, digital and social platforms. Better still, use your own creativity and channels to make the moment matter.
For you: Comprehensive campaign toolkit
Newsrooms that sign up will get access to a campaign toolkit that includes:
- Digital and print ads (in multiple languages
- Social media assets
- Suggested op-eds
- A short campaign video for websites, events or social sharing
- Support for adapting materials if needed
Materials are available in multiple formats and languages from 9 September. They are designed to be used during the week of 23–28 September, with the focal point on World News Day, 28 September 2025.
If you would like to offer to translate material into your language, get in touch. (worldnewsday@wan-ifra.org)
Join our Zoom briefings
We’ll also host short Zoom sessions for participants. These are optional calls where editors, publishers, associations and communications teams can:
- Ask questions about how to use the materials
- Hear what others are doing
- Share quick feedback
- Stay updated on campaign timing
Call dates and times
- Wednesday 13 August (English) 15:00 Paris/CET. LINK TO JOIN. Passcode: 211507
- Monday 18th August (English) 10:00 PARIS/CET. LINK TO JOIN. Passcode: 437484
- Wednesday 20 August (Spanish): 17:00 PARIS/CET. LINK TO JOIN Passcode 992299
- Friday 22 August (English): 12:00 PARIS/CET: LINK TO JOIN. Passcode 051196
Why join?
This year’s theme is:
Trusted Media Is Essential
Choose Journalism. Choose Facts. Choose Truth.
Journalism can still provide context, clarity and reliable information, especially in unstable times. World News Day is a moment to say so, together.
Sign up here to join the campaign and receive materials.
