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WAN-IFRA Joins International Alliance to Build a Trusted European Media Data Space

2025-09-02. WAN-IFRA has joined an international alliance working to establish a trusted European media data space. This EU-funded initiative brings together stakeholders from across the media ecosystem to strengthen collaboration, develop shared standards, and ensure responsible use of data in line with European values and regulations.

by WAN-IFRA Staff executivenews@wan-ifra.org | September 2, 2025

Background

News organizations in Europe face growing challenges in managing data responsibly, ensuring privacy, and maintaining compliance with regulations such as the GDPR. A dedicated media data space will provide a secure, transparent, and interoperable environment that supports innovation while safeguarding the rights of audiences.

The Alliance

The initiative unites publishers, research institutions, technology providers, and governance bodies to:

  • Develop a secure and trusted framework for media data exchange.
  • Create interoperability standards that allow collaboration across systems and borders.
  • Ensure compliance with European regulations and protection of audience rights.
  • Enable innovation through new, data-driven services and use cases.

WAN-IFRA’s Role

WAN-IFRA contributes to the project by:

  • Facilitating collaboration among European publishers.
  • Sharing best practices for ethical and transparent data use.
  • Advocating for frameworks that support innovation and trust in journalism.
  • Supporting pilot projects that explore practical applications of the media data space.

Benefits for the Media Ecosystem

  • For publishers: better audience insights, secure collaboration opportunities, and enhanced competitiveness while maintaining control over data.
  • For audiences: stronger guarantees of privacy, transparency, and trustworthy media.
  • For the wider ecosystem: more resilient and innovative European media, strengthened by cross-border cooperation.

Next Steps

In the coming months, the alliance will design technical blueprints, establish governance models, and launch pilot projects. WAN-IFRA will actively involve its members in shaping and testing the data space.

Contact

Stephen Fozard
Email: stephen.fozard@wan-ifra.org

Funding Acknowledgement

This project is co-funded by the European Union under Grant Agreement No. 101123423.

Learn More

Read the original announcement: WAN-IFRA joins an international alliance to build a trusted European media data space