There is significant uncertainty regarding how AI search is impacting publisher traffic. While the potential for decline is high, the industry is still working to understand the full scope of this shift.
As part of a WAN-IFRA report on how publishers are responding to AI search and bot traffic, we invite news executives to participate in our global survey. Your insights will help us identify which content types are most vulnerable and how organizations are managing these transitions.
Data is collected anonymously, and findings will be reported only in the aggregate.
Take the survey
Thanks so much for your insights and help.