Minette Ferreira

Minette Ferreira
Chief Executive Officer: Media, Media24 (Pty) Ltd

Minette Ferreira leads the media division at Media24, one of Africa’s largest media companies and South Africa’s leading digital publisher. Media24’s platforms News24 and Netwerk24 are the top two digital platforms in South Africa, holding the largest market share of paid digital news subscribers.
Her 24-year career progression from the newsroom to senior executive roles demonstrates expertise in both content creation and business strategy. Managing a broad portfolio of titles ranging from mass-market to niche brands, she has honed her ability to understand and cater to diverse target audiences, strengthening her business acumen and fuelling her passion for storytelling across various platforms.
She holds an MBA from Edinburgh Business School, Heriot-Watt University, and serves as a director on multiple industry boards. At the heart of her approach lies a commitment to leveraging change as an opportunity for growth. As the media landscape continues to evolve, Minette remains passionate about the impact of journalism and excited by the opportunities presented by emerging technologies and innovative platforms to connect with audiences in new ways.