News

How The Wall Street Journal uses a focused approach to build product thinking

2021-07-02. The culture of working in silos has often been a major stumbling block for traditional news media houses in their digital transition process.

Hearst Connecticut launches statewide platform aimed at new audiences

2021-06-30. Hearst Connecticut Media Group in the United States has launched a news site called CTInsider.com as a way to reach new readers throughout Connecticut. The company has also been hiring editorial staff specifically for the new venture.

IMLeS 2021: Future-proofing our journalism, need of the hour

2021-06-30. The second edition of WAN-IFRA’s Indian Media Leaders eSummit (IMLeS) is being held virtually from 28 to 30 June, with close to 250 news media executives from more than 35 organisations in attendance.

Digital News Report 2021: The pandemic accelerated digital transformation, increased economic pressures

2021-06-23. The yearly report about news audiences’ consumption patterns and attitudes shows that even though the demand for trusted and reliable information grew during the pandemic, the news industry faces significant business challenges.

How The Washington Post uses podcasts to drive subscriptions

2021-06-23. The Washington Post’s podcasting vertical sits at the top of the company’s subscription-based strategy funnel. The brand aims to attract (and retain) new subscribers through their free podcasts and subsequently engage them with their journalism.

Stock market game offers big returns for Norwegian business daily

2021-06-17. How could Norway’s oldest business daily teach young investors about stocks in an entertaining way while drawing them into their subscription funnel? DN’s answer:
“… by stealing the gaming industry’s toolkit.”

Ad innovations propel huge growth of NPR’s podcast revenues

2021-06-11. NPR has been a leader in podcasts for the past 15 years. Meanwhile, NPM, NPR’s sponsorship arm, has been successfully implementing plans to monetise the podcasts.

Webinar roundup: Tips and tactics for creating successful newsletters

2021-06-10. More and more news publishers agree that, when done right, newsletters are highly effective tools for driving subscriptions.

Spain’s Vocento finds success with digital-first section

2021-06-08. Vocento’s lifestyle and health section Vivir was hit hard by the pandemic. But moving away from print-centred workflows and adopting a digital-first mindset allowed the group to boost traffic, turning it into a success that can serve as a model for other sections. Vivir Editor Yolanda Veiga (pictured) and Óscar Beltrán de Otálora, Vocento’s Director of Editorial Development, explain how they did it.

Staying ahead of the game in today’s innovation-driven media landscape

Daniel Schraeder, Content Development Manager at Germany’s Heise Online, recently shared some experiences that will likely resonate with many news publishers. Showing some early examples of video content from their TechStage site, he noted: “It looked great, but it was not earning enough money with banners, ads, and our own sales department.” | Sponsored Content