World Press Trends Outlook: Digital transformation in the driver’s seat

One of the many silver linings of the pandemic for publishers has been the ability of their organisations to adapt quickly to this changing environment. For many, this meant speeding up their digital transformation efforts. In our just-published World Press Trends Outlook report, publishers told us that accelerating their digital transformation strategy was the most important change to make.

The Great Reset: How leading publishers are gearing up for a post-COVID world 

2021-04-15. Leading publishers discussed data, diversification and building the newsrooms of the future in the Asian Media Leaders eSummit 2021 panel moderated by Gary Liu, CEO of South China Morning Post Publishers Ltd. 

Overcoming barriers to building successful digital subscription news products

2021-04-15. Asian news publishers The Jakarta Post and The Philippine Daily Inquirer reveal their strategies for developing and sustaining successful digital news products at the Asian Media Leaders e-Summit 2021.

How Die Presse built its data capabilities and transitioned to a data-friendly news organisation

2021-04-15. Behind the Austrian publisher’s successful digital transformation is the strategy that aligns business and journalism and unites all staff under the single goal of monetising quality journalism

Fighting fake news: setting the record straight with data journalism

A year on since the start of the pandemic, and the world of publishing is in an entirely different place to where it was this time last year. Back then, none of us could begin to predict the intensity and duration of the events that were soon to occur, as life, businesses and wellbeing all took a battering.

Are publisher alliances an answer to the death of the third-party cookie?

How can publishers deal with the loss of third-party cookies? Boby Paul, Head of Marketing & Monetisation at Manorama Online, shared some answers during WAN-IFRA’s recent Digital Media India conference.

Improving user loyalty and retention through data-informed approaches

2021-04-14. Many publishers in Asia are running initiatives to gain a better understanding of their readers and drive higher loyalty and retention. At WAN-IFRA’s 2021 Asian Media Leaders eSummit, leaders from the South China Morning Post, Singapore Press Holdings, MediaCorp, and REV Media Group shared their perspectives on using a data-informed approach to evolve their business and better serve every reader.

Lessons from the outside: How newsrooms learn from other industries

2021-04-13. The opening of 530 new steamboat restaurants during the COVID-19 pandemic and a record-smashing purchase of a US$69 million digital artwork might not seem directly relevant to the media industry. Few would even know that the figureheads behind these successes are media veterans.

Using experiments to help publishers build subscription success

2021-04-12. Last year, Google News Initiative Asia Pacific (GNI-APAC) launched its pilot Subscriptions Lab with eight publishers that represented a diverse cross-section of print and digital native news organisations. After the four-month intensive programme, GNI-APAC Subscriptions Lab reported on insights and results of the project at this year’s Asian Media Leaders eSummit. 

WAN-IFRA, Google share Impact Report from the inaugural GNI APAC Subscriptions Lab

2021-04-09. Eight Asian publishers participated in the four-month intensive Subscriptions Lab, announced at the first Asian Media Leaders eSummit last July. Designed to accelerate their journeys in building lighthouse examples of subscription success in the region, the program delivered strategic roadmaps and launched small experiments on understanding value propositions, creating loyal paying relationships with readers, optimising the engagement and subscription funnel, and embracing a reader-first strategy and culture.