WAN-IFRA releases a new report to help understand audiences in a deeper way

2022-01-24. Our new report looks into how 10 European newspapers adopted an audience-centric mindset during the Table Stakes Europe programme, allowing them to serve their audiences with targeted content, and helping to transform casual readers into loyal subscribers. Their stories can also be explored in our Knowledge Base, a new resource centre dedicated to digital transformation and audience-focused workflows.

News media and environmental sustainability: What’s next for ‘green media’?

2022-01-17. News publishers report on climate change with an increased focus – but how does the industry approach its own environmental sustainability? The French press has reduced its ecological impact significantly over the last few years, thanks to a mix of regulations and voluntary commitments. Meanwhile, Schibsted’s approach to sustainability can help individual publishers with decreasing their emissions.

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Ken Doctor’s Lookout Local proving out its model and planning a network

2022-01-14. Ken Doctor and a small, but growing, number of locally minded publishers are beginning to prove they can keep their communities well informed while still running healthy, sustainable news businesses.

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Audience engagement at hybrid-model digital media houses: Tips from Scroll

2022-01-01. Scroll, one of the first purely-digital media outlets in India, follows a hybrid business model that includes reader revenue, advertising, donations and more. Karnika Kohli, growth manager at ScrollStack, believes this makes audience engagement very different for Scroll compared to those who follow a single model.

How a data-centric approach helps increase audience engagement

2021-12-31. Digital transition can at times seem a daunting task, particularly for media houses that have developed a newsroom culture over the years centred on their core product. Getting familiar with data and making use of insights to increase engagement can help, says Esra Dogramaci, Managing Editor at SBS News, Australia.

How The Quint increased traffic by 200 percent in 6 months

2021-12-29. From May to October 2021, India-based digital news publisher The Quint’s traffic went up by around 200 percent. Nidhi Mahajan, Associate Editor (Team Lead), Audience Engagement at The Quint attributes this to the audience engagement strategies the publisher has been pursuing.

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How external products helped JP/Politikens Hus run a successful distribution service

2021-12-21. In Denmark, publisher-owned distributors disseminate more than 99 percent of newspapers. With the impending merger of distribution companies Bladkompagniet and DAO, Danish publisher JP/Politikens Hus is set to become the majority shareholder in the merged entity.

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How The Times of India innovates across its printing process

2021-12-17. At India’s Bennett Coleman Company Limited (BCCL) product innovation was instilled into the organisation culture very early on. The publisher of The Times of India, India’s most read English daily, has introduced a multitude of innovations across its printing process in recent years.

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Start-up players and women executives: How France’s Les Echos is targeting new audiences

2021-12-16. In a bid to gain more digital subscribers, business daily Les Echos has been working on broadening its audience.

Differentiation, presentation, and data: Diving into the WSJ’s newsroom strategy

2021-12-09. Wall Street Journal Editor-in-Chief Matt Murray shares his thoughts on the developments of the organisation’s strategy and journalism.