News

4 takeaways on change in local media – from a Table Stakes coach

2020-11-24. Coaching is about structure, language and asking the right questions – with unexpected inspiration from some rapidly changing local publishers in the US.

News UK’s diversity plan: If you have no targets, it’s not important to you

2020-11-24. With a three-pillar diversity strategy, News UK aims to address both representation needs and business aims.

Highlights of key GNI results in Latin America

2020-11-20. On the occasion of a session held at Digital Media LATAM 2020, Fabiana Zanni, Cross-Google Partner Manager, News and Media & Entertainment – Brazil, together with participating media representatives, have highlighted the key results of the Google News Initiative (GNI) in Latin American.

How Amedia converts women and young audiences into paid subscribers

2020-11-20. With 79 local publications, Amedia is Norway’s leading local news publishing group. The group has carried out a plan to attract young readers and women that has been remarkably successful. It has not only allowed them to increase the number of women and young people who now read the group’s newspapers but also to lead the growth in digital subscriptions.

Le Parisien doubles both digital subscribers and digital revenues in one year

2020-11-19. Le Parisien, a local newspaper covering news about Paris and the French capital’s region, has managed to double its number of digital subscribers and digital revenues in one year.

SCMP’s 10 questions for publishers launching digital subscriptions

2020-11-18. The South China Morning Post (SCMP) has been reporting news about Asia and China and its impact on the world for 117 years. It recently launched a digital subscription service.

Innovación y una mentalidad operativa fuerte, claves en la transformación digital de Schibsted

2020-11-18. La Vicepresidenta Ejecutiva de Schibsted Media Division, de Noruega, Siv Juvik Tveitnes, ha ofrecido la primera conferencia del Digital Media LATAM 2020 de WAN-IFRA.

Situar al usuario en el centro, indispensable para las nuevas estrategias de producto en medios

2020-11-18. La directora editorial digital de The Washington Post, Kat Downs Mulder, y Luciana Cardoso, Directora de Producto de O Estado de São Paulo, coinciden en la necesidad de invertir tiempo en el conocimiento del lector para poder tener éxito

La transformación se acelera con diversidad y pluralidad en las redacciones

2020-11-18. Emily Ramshaw, Co-fundadora y CEO, The 19th, de Texas, y Andiara Petterle, Vicepresidenta de Producto, Desarrollo y Operaciones del Grupo RBS, de Brasil, han compartido sus experiencias en implantación de diversidad de género y transformación en redacciones en la segunda sesión del Digital Media LATAM 2020.

Herramientas, entrenamiento para redacciones y apoyo estratégico a ejecutivos, pilares de la estrategia de Facebook con los medios

2020-11-18. Tres directivos de medios de Latinoamérica han compartido en la tercera sesión del Digital Media LATAM 2020 en qué ha ayudado a sus empresas el programa de aceleración de Facebook en el que están integrados.