News

VG’s Chief Product Officer: ‘If you don’t work on user needs, you won’t succeed’

Schibsted-owned news publisher VG occupies the dominant position in Norway’s media landscape. Established as a print newspaper in 1945, the brand has grown to become the country’s No. 1 digital platform with 3 million unique visitors every day across devices.

In an audience-driven world, diversity and inclusion are key

In light of International Women’s Day, the coaches and participants of WAN-IFRA’s Table Stakes Europe programme came together for an online discussion on the importance of diversity and inclusion in news organisations.

Anita Zielina: “The talent war is happening”

The Director of Innovation and Leadership at the Craig Newmark Graduate School of Journalism/CUNY warns the media that they need to be more attractive if they want to capture and retain the talents needed for their digital transformation process.

A roadmap for publishers getting started with digital subscriptions

There are no shortcuts in starting up a digital subscription business, Gregor Waller told participants during last week’s Digital Media India conference. He encouraged publishers who haven’t yet made the leap to get going, and offered them a roadmap for doing so.

The spectacular rise of ecommerce at India’s MensXP

Times Internet-owned MensXP is India’s largest fashion, wellness and beauty brand for men. It established itself as a full stack commerce company in 2019 and now has an audience of 60 million. We deconstruct the brand’s ecommerce expansion.

Cultural Change in the Media: we need to be protagonists and apprentices in the transformation

For Joao Adao, Facebook Managing Director for Latin America, news organizations deal successfully with the new scenarios when they take a leadership role and decide to learn about the new world.

New Lisbon community news publication, with cafe HQ, launched

Mensagem, a newly launched online publication about Portugal’s capital city, is headquartered in a café in a bid to foster debate, exchanges and conversations with residents and readers.

Lessons from Norway’s Amedia on driving subscribers and keeping them

Seventy-five percent of all page views on Amedia’s websites are identified to specific individuals. This is crucial to being able to personalise and have a data driven approach to everything from journalism to marketing activities, says Haakon Johansen, the company’s VP Consumer Market.

Lakshmi Chaudhry on how upstart Splainer grabs a niche – and subscribers

Lakshmi Chaudhry is the founder of India’s Splainer, which she dubs Newsletter 2.0. She talks to WAN-IFRA about what goes into launching a business in the middle of a pandemic, the employed content strategy and fighting news fatigue.

Facebook restricts users in Australia from sharing or viewing newslinks

Facebook’s announcement, which is in response to the proposed Media Bargaining Law in Australia, comes hours after Google agreed to pay a few publishers.