News

Want to reach younger audiences? Help is likely already working in your newsroom

2023-02-23. Ask a major news publisher which new readers they’d most like to reach, and odds are their first response will be “younger audiences.”

How to engage specific audiences – Lessons from Table Stakes Europe

2023-02-15. Our recently published report features winning strategies that news publishers used to reach out to key audiences during their participation in the Table Stakes Europe programme. The report includes 15 case studies – here we highlight some specific takeaways from them.

New WAN-IFRA report features strategies for news publishers to engage key audiences

2023-02-01. The new report features stories from European news publishers that embraced an audience-first mindset during their participation in the Table Stakes Europe programme. By choosing specific target audiences and starting to produce journalism that serves their needs, the companies were able to create loyal new readers and accelerate their digital transformation.

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Funke Mediengruppe’s Dr. Klemens Berktold: ‘Programmatic printing, clever distribution is key to take newspaper to the next level’

2023-02-01. Dr. Klemens Berktold, managing director at Funke Mediengruppe Print Division tells WAN-IFRA about technology adoption, growth potential and challenges in the printing industry.

New WAN-IFRA report on reader revenue: 10 cases of best-practice

2023-01-25. For many news organisations today, their North Star is to reach that point when digital revenue accounts for the largest share of their income. Ideally, at least in most cases, a heavy dose of that comes from digital subscriptions: recurring revenue that paves the way for a more sustainable business.

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At The Seattle Times, 70 percent of revenue now comes from readers

2023-01-25. “You can have the most sophisticated funnel, the best retention tools on the planet, spend a fortune on your tech stack, but if your content is bad, if you’ve gutted your newsroom, if you’re publishing two or three local stories a day, I say save your money on all your retention efforts because you’re still going to fail,” says Alan Fisco, President of The Seattle Times.

Chris Janz: Amid challenging climate, now is the time to focus on your core

2023-01-17. “I fear some publishers are being distracted by emerging businesses that at best won’t offset a lack of focus on the core business and at worst will distract their leadership teams from a burning platform.” That is from Chris Janz, the former head of digital strategy at Nine in Australia who doesn’t mince words about the upcoming challenges facing publishers.

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How the Star Tribune aims to retain its 100,000 digital subscribers

2023-01-12. “Our goal is to discuss retention as often as we discuss acquisition,” says Toby Collodora, Senior Manager of Retention and Engagement for the US-based Star Tribune.

Catchup with Pål Nedregotten: Amedia built to weather potential 2023 storm

2022-12-20. I remember chasing down Pål Nedregotten after he had given one of the best presentations I had ever seen about a publisher’s journey toward a more digital future. It was in 2017 at WAN-IFRA’s Digital Media Europe conference – that year in Copenhagen, hosted by JP/Politiken in the company’s hip underground event venue.

Weathering the churn: 5 smart ways to calm subscriber apathy in stormy fiscal seas

2022–12–15. By using a dynamic paywall and precise data on user behaviour, media companies can identify the risk point at which any particular subscriber is vulnerable to churn. This can be used to shape a robust subscription strategy that keeps audiences engaged through highly tailored content.