Ken Doctor’s Newsonomics advice to the Lebedevs: invest more in digital
Russian media tycoons Alexander and Yevgeny Lebedev have invested £100 million into the London Evening Standard and Independent titles, while launching the fledgling hyper-local TV station, London Live. And the investment is paying off, according to financial reports released late last month, with the shift to a ‘free and cheap’ business model, in combination with sharp cost-cutting, causing losses to be slashed.