News

Ken Doctor’s Newsonomics advice to the Lebedevs: invest more in digital

Russian media tycoons Alexander and Yevgeny Lebedev have invested £100 million into the London Evening Standard and Independent titles, while launching the fledgling hyper-local TV station, London Live. And the investment is paying off, according to financial reports released late last month, with the shift to a ‘free and cheap’ business model, in combination with sharp cost-cutting, causing losses to be slashed.

Metered paywalls gaining momentum in the U.K.

A Newsquest-owned Scottish regional daily claims to have more than 10,000 paying subscribers to its metered-paywall site. Separately, the editor of the U.K.’s largest-selling regional paper says a metered paywall is the best business model for newspaper websites.

Paid digital content: the journey continues

It has been nearly a year since the SFN Report “Paid digital content: The journey begins” was published, so we met with Valérie Arnould, author of the report, for an update on the rapidly evolving paid-content situation.

Become a speaker at WAN-IFRA Events

WAN-IFRA is calling on its supporters around the globe to nominate great speakers for our events. We are constantly looking for the hot topics and best practice case studies of online and print publishers. We are especially interested to hear the stories from users, news media players and inspiring outsiders that could help facilitate the transformation of the news publishing industry. If you would like to speak at one of our events, or know of someone who can contribute, we’d like to hear from you.

Top takeaways from the World Advertising Forum

Speakers at this year’s World Advertising Forum in Turin made it clear that the trends shaping the industry in recent years are still strongly present, there is also a major sense of hope for digital revenues in the form of the tablet.

Embracing disruption: Congress takeaways

My primary takeaways from the Congress sessions in Turin: constant innovation (“think like a startup”), collaboration (“why go it alone?”), mobile, mobile, mobile, leveraging technology, and data.

‘Newspaper relationships are getting stronger’

The relationship between print newspapers and tablets has strengthened, positively influencing audiences and increasing recall of news, Abba Newbery, Director of Advertising Strategy, News UK Commercial, told participants at WAN-IFRA’s World Advertising Forum on Wednesday in Torino, Italy.

‘Motivation is a powerful metric’

Enhanced Media Metrics Australia (EMMA) is a metric system built for the digital age, targeting both advertisers and media agencies and reaching 93 percent of readers, says Mark Hollands, CEO of The Newspaper Works, Australia.

Print remains incredibly powerful for advertising

“How sexy is print? It’s so unsexy you can hardly talk about it,” said Staffan Hultén, Vice President and Founder, RAM Research and Analysis of Media, Sweden. Yet as his presentation made clear, print is still an incredibly effective advertising medium.

U.K. study finds responses to tablet ads far higher than online

Responses to tablet advertising can be up to 40 times higher than online ads, according to a recently released study by the U.K.’s Newsworks. Vanessa Clifford, Deputy Chief Executive of Newsworks, presented the Tablet Project and its results during a session at WAN-IFRA’s World Advertising Forum on Tuesday afternoon in Torino, Italy.