Pay-per-gaze advertising could solve non-appearing ads dilemma

Brands have been demanding promises of ad viewability from publishers after learning that 54 percent of ads do not appear mostly due to technical glitches, according to a recent comScore study. However, publishers have been unable to adequately respond without technology to track viewability. But a recently-granted patent by Google suggests there may soon be an app for that.

Troc de presse: a step towards collaborative subscriptions?

When the Editors Weblog first reported on the launch of Troc de presse, the social network that allows neighbours to swap their magazines and newspapers, the usefulness of the French startup had already been called into question. Free to use, its attempts to marry print consumption with social media concepts were seen by many as a recipe for failure. Although similar objections continue to be raised, the support of some of France’s most prestigious newspapers could see the pioneering service develop new subscription models for the French press.

Reinventing the banner: NYT, NPR incorporate custom-built ads

You’ve heard the scary display advertising stats: Banner ads have a .04 percent click-through rate; 34 percent of people don’t trust banners; you’re more likely to birth twins than click a banner. The New York Times and National Public Radio are betting that more smoothly incorporated, custom-built ads can buck this trend.

A tale of three paywalls: why boosting content is the way to go for news orgs

This week the fluctuating fortunes of three newspapers’ paywall plans seem to prove – if proof were needed – that the news industry is far from solving the problem of monetising online content. As the Toronto Star announced its plan to place its website behind a paywall, the San Francisco Chronicle reportedly shut down its premium subscriber-only offering. Meanwhile in the UK tabloid The Sun has seen a drop in its online audience after introducing a paywall at the beginning of August.

LinkedIn connects with business news publishing

LinkedIn, the social networking site aimed at building professional ties and contacts, is increasingly attracting the attention of news media players as a result of its bold forays into the world of publishing. By ramping up the amount of original content it features, the business tool is in a unique position to combine social networking and specialised economic news reporting. But while other media outlets lack LinkedIn’s social clout, the business news model more generally is one that continues to offer publications healthy circulation figures and a pathway to profitability.

The video games that are rewiring journalism

The Internet provides a wealth of information about current events, but the sea of headlines makes true depth and understanding hard to come by, especially with complex topics such as the federal budget. But journalistic-minded video games or “newsgames” are beginning to reprogram the news industry and facilitate greater understanding.

Publishers launch sponsored content factories, but ethics are unclear

A number of news organizations, including The Huffington Post and Wired, have recently launched in-house creative agencies to amp up lucrative sponsored content offerings. But the ethics in this new territory are unclear, with some journalists even relaying between editorial departments and these sponsored content generators. WAN-IFRA takes a look at several of these initiatives and explores their ethical backbones.

analytics big data story metrics tabloidization editorial quality editorial standards

The ambitions of several U.S newspaper publishers to branch out into television has already been well documented by the Editor’s Weblog, but one Russian newspaper is going a step further than its American counterparts. Instead of simply buying a television channel, the Russian daily Izvestia is becoming one.

Italian press signs agreement with government to revitalise ailing industry

The Italian government and representatives from throughout Italy’s news media industry signed an agreement on Tuesday 6 August as part of an initiative to revitalise the country’s crisis-hit news publications. Posted online by Giovanni Legnini, under secretary to the Prime Minister’s office, the accord makes provisions for greater financial support for the news industry, not only with regards to funding innovation and new startups, but also in terms of distribution costs and pensions.

Washington Post sale: round-up of reactions

Legacy newspaper sales: you wait around for one and then two come along at once. In the same week that The New York Times Company sold The Boston Globe to billionaire sports entrepreneur John Henry, the news that Amazon founder and CEO Jeff Bezos had bought The Washington Post shocked a media industry unaware that the newspaper of Watergate fame was up for sale. Though the Globe sale generated its fair share of column inches, the revelation that Don Graham would be saying goodbye to the paper run by his family for 80 years prompted a flurry of comment and analysis. To help keep track of reactions to one of the year’s biggest industry shocks we’ve put together an overview of the WaPo sale, covering the deal’s key players, opinion pieces from media journos and the sale viewed from a business perspective. And the Borowitz Report.