News

‘Video Now’ Is this the future?

The Tow Center for Digital Journalism at Columbia Journalism School has released a multimedia report titled “Video Now: The Form, Cost and Effect of Video Journalism”.

Read now, pay later: Is LaterPay the longed-for silver bullet?

The debate over paywalls, freemium and online subscriptions continues to rage as publications try to find the best way to monetise their product. Amidst it all, a German start-up has quietly been developing what they think could be the solution – LaterPay.

DME14: LinkedIn builds a news brand – and want news publishers to link in

“Whereas people spend time on other social networks, they invest time on LinkedIn, and for you as news publishers, working with LinkedIn means access to a more interested and engaged audience than you get through Facebook,” Isabelle Roughol, Editor at LinkedIn in France, told the Digital Media Europe audience in London.

DME14: Automated advertising lessons learned

In a dizzying panel discussion at the Digital Media Europe conference in London on the topic of automated advertising, a number of lessons learned and do’s and don’ts emerged

DME14: Yahoo: All banners on mobile to go by mid-year

The theme of native advertising at this year’s Digital Media Europe conference continued on Wednesday, as Regan Senkarik, Senior Director of Channel Sales, Yahoo! announced that the company is moving away completely from banners on mobile this summer.

DME14: BuzzFeed and native advertising: Whatever you do – don’t trick the reader

“Create great content and think about how you can get people to share it, rather than focus on how you can ‘work’ Facebook to make people share,” Will Hayward, BuzzFeed’s VP Advertising Europe told participants at WAN-IFRA’s Digital Media Europe conference in London.

DME14: Use mobile data to create meaningful connections for consumers

“There are lots of start-ups trying to extract more value from mobile data, but the key going forward is not the data itself, but the ability to use it to create something meaningful for the consumer,” Mark Forster from Adello told the Digital Media Europe audience in London.

DME14: How mobile fits into FT’s digital strategy

“I am not here to talk about ‘mobile first.’ I am here to talk about a digital strategy that incorporates the strengths of mobile into a universal digital strategy,” said Lisa MacLeod, head of operations for ft.com.

DME14: How do we find the stories worth listening to?

“Our team has harnessed the power of smart technology and journalistic expertise to build the first 24/7 social newsroom,” said Mark Little, Founder and CEO of Storyful, recently acquired by News Corp. “It’s about leveraging social, mobile and video.”

DME14: Paid Content 2.0: Question your approach

Today, many news publishers are questioning the concept of paid content strategies. Does it work? Is it the right approach for our business? That’s natural, explained Gregor Waller, Associate Principal Consultant at WAN-IFRA, during Digital Media Europe in London.