News

How Nation Media Group drives growth, trust, and innovation using content verticals

2025-09-01. The East African publisher’s strategy is centred on six core content verticals that shape its journalism as well as events, products and digital strategies. This approach is central to the company’s bid to become the most trusted media brand in Africa.

How the ‘why’ of the mission can align the entire business

2025-09-01. A clear mission – the “why” behind your journalism – aligns newsroom, product and commercial teams. Leaders at the World News Media Congress showed that when a purpose is genuinely lived it sharpens strategy, guides trade-offs and makes transformation more focused and sustainable.

The City, New York: A case study in hyperlocal, hybrid digital engagement

2025-08-08. New York-based non-profit news outlet The City combines hi-tech tools with old-school marketing and distribution efforts to engage communities with hyperlocal service journalism.

What makes a great media leader in 2025?

2025-08-07. What defines the most effective media leaders today? Our new World News Media Congress Playbook distills key insights, proven strategies, and even hard-learned lessons from over 120 top news executives who spoke at our Congress in Krakow.

‘Purpose before production’: Video offers opportunities, but strategy is vital

2025-08-06. “We know video shapes the user experience because it is now how most stories are consumed. It’s how they’re remembered. And it’s when, how and why our audiences are returning,” says Upasna Gautam, CNN’s former Senior Product Management Leader.

New report: World News Media Congress Playbook

2025-07-31. WAN-IFRA just published a new report, “7 priorities where publishers must excel,” a playbook based on the major takeaways from our World News Media Congress in Krakow. Here is the “About this playbook” introduction from the report, written by Dean Roper, WAN-IFRA’s Director of Insights.

Bundling done right: How Ringier Axel Springer Poland built a winning digital subscription bundle

2025-07-17. Ringier Axel Springer Poland has been steadily moving from print to digital for years, but about five years ago, they introduced a bundle subscription of their digital products that resulted in “an unprecedented 91 percent average compound annual growth rate. And it’s going very well,” said Danuta Breguła, Managing Director of Paid Products.

Le Monde’s ‘old-fashioned’ investment in newsroom pays off with digital growth

2025-07-08. Over the past 15 years, the French publisher has consistently expanded its newsroom, which has grown by 80 percent during that time. By doubling down on its journalism, Le Monde has transformed itself from a “nearly bankrupt” company to one whose digital revenues are on track to cover newsroom costs within two years.

From martyrs to machines: Reinventing journalism with soul at An-Nahar, Lebanon

2025-06-26. The assassination of her father 20 years ago galvanised Nayla Tueni to turn the legacy family newspaper into a multimedia pan-Arab force for independent journalism. ‘Our transformation went deep; we didn’t just add new formats – we built the entire ecosystem.’ She shares how.

Learnings from Poland’s Gazeta Wyborcza and South Africa’s News24 on serving mobile-first audiences

2025-06-13. As the digital revolution makes way for AI integration, Roman Imielski and Adriaan Basson share their agile, future forward approaches to 21st century news delivery.