News

How thinking about jazz, milk and high quality red wine have informed Zetland’s success

2024-07-05. WAN-IFRA’s Congress featured 166 speakers. Only one – Tav Klitgaard, CEO of Denmark’s Zetland – brought a musical instrument on stage and played it to kick off his presentation.

Ceasing print: The bold and successful story of Canada’s La Presse

2024-07-01. We’ve heard it many times. Print readers are getting older. The new loyal paying readers are digital only. The number of print days is going down. How long can the industry afford to keep the presses going? One of few examples that has the full transformation from print to digital behind them is LA Presse in Canada.

The Morse code: AJC publisher says it’s about time the industry stops ceding its turf

2024-06-26. “If we walk around saying this (Generative AI) is an extinction event, it will be one. If we walk around saying this is a remarkable technology, that is there for the taking, I think this could be a golden age of journalism.”

Retail media’s impact on advertising: Insights from Amazon ads Nordics

2024-06-24. Like their newsroom counterparts, advertising sales teams have seen major transformations in recent years. If, in 2024, the “newsroom is the business” due to its critical role in revenue growth, the advertising department must equally embrace and propel digital transformation.

Tailored news, AI tools drive Onet’s digital success in Poland

2024-06-21. Onet, a leading news brand in Poland, has significantly grown by leveraging AI tools to offer personalised content to its users, which has increased user engagement and content diversity. Olga Korolec shared insights at WAN-IFRA’s recent Congress in Copenhagen.

Hyper local journalism: How Crosstown built a platform for neighbourhood newsletters

2024-06-21. The United States is ahead of the curve when it comes to the decline of local news. It may also be true to say that it’s ahead of the curve when it comes to innovation around tackling this problem. One brilliant example is Crosstown in Los Angeles.

Improving UX, audience development are essential, says Telegraph’s product director

2024-06-19. “By going for subscriptions, we did it at the detriment of audience development. And audience development is absolutely key for what we want to achieve,” says Mathias Douchet, Director of Product for the UK’s Telegraph Media Group. “It’s clear that we need to bring more people to our journalism and bring more audience prospects into our funnels.”

How to tackle news avoidance: experts and Gen Z’ers weigh in

2024-06-14. Will Lewis, CEO of the Washington Post, told staff recently he is to create a third newsroom, because: “Your audience has halved in recent years. People are not reading your stuff.” News avoidance is a global newsroom challenge. So what can be done about it?

A new narrative for climate coverage with impact? 5 guidelines from 5 global Climate Explorers

2024-06-14. Five climate journalists from five regions were brought together in Denmark for five months with one goal: find new ways to cover climate change with a constructive lens. They shared five key guidelines at WAN-IFRA’s recent World News Media Congress – proving why, and how, climate coverage works.

Carving a ‘niche’: Subscriptions drive 70% of Watch Media’s revenue

2024-06-13. Anders Heering joined our recent World News Media Congress in Copenhagen to share insights from Danish B2B newsroom Watch Media’s subscription journey and revenue diversification efforts.