At The Seattle Times, 70 percent of revenue now comes from readers
2023-01-25. “You can have the most sophisticated funnel, the best retention tools on the planet, spend a fortune on your tech stack, but if your content is bad, if you’ve gutted your newsroom, if you’re publishing two or three local stories a day, I say save your money on all your retention efforts because you’re still going to fail,” says Alan Fisco, President of The Seattle Times.