Webinar takeaways: Premium programmatic providers find cautious optimism amid pandemic
News publishers worldwide have seen their advertising revenues hammered as a result of the COVID-19 pandemic. A panel of experts from Europe, the UK and the US, who run premium private marketplaces that sell programmatic advertising for publishers, joined a WAN-IFRA Webinar recently to discuss the effects the COVID-19 crisis has had on revenues, what they are working on as well as a few encouraging signs they are seeing.