News

How Spain’s El País drove 100,000 digital subscriptions during the pandemic

2021-07-08. Switching to a subscription model in the middle of a pandemic was not an easy decision for the publisher. But El País made it work.

IMLeS 2021: Future-proofing our journalism, need of the hour

2021-06-30. The second edition of WAN-IFRA’s Indian Media Leaders eSummit (IMLeS) is being held virtually from 28 to 30 June, with close to 250 news media executives from more than 35 organisations in attendance.

How The Washington Post uses podcasts to drive subscriptions

2021-06-23. The Washington Post’s podcasting vertical sits at the top of the company’s subscription-based strategy funnel. The brand aims to attract (and retain) new subscribers through their free podcasts and subsequently engage them with their journalism.

Social media trends in MENA in 2020

2021-06-09. The Middle East loves social media and that’s not an exaggeration. Using a broad range of industry, academic and media sources, here is a deep dive into the trends that shaped MENA’s relationship with social media during the past year.

How NYT’s Wirecutter navigated the COVID-19 e-commerce boom

2021-06-03. COVID-19 hit the media industry in 2020 and sent advertising revenues crashing. However, e-commerce revenues, through affiliate programmes, grew rapidly. Here’s how NYT’s Wirecutter dealt with the pandemic.

Managing media companies in uncertain times

2021-04-21. Industry leaders recently shared how they are powering the transition to new business models, reframing organisational culture and making the case for more diversity, equity and inclusion during a panel session at our recent Asian Media Leaders eSummit.

Building loyalty and revenues from younger readers through local content

2021-04-20. COVID-19 has pushed publishers to diversify their revenue sources. By focusing on local content, digital events and building loyalty, especially among younger audiences, publishers can grow their reader revenue.

World Press Trends Outlook: Digital transformation in the driver’s seat

One of the many silver linings of the pandemic for publishers has been the ability of their organisations to adapt quickly to this changing environment. For many, this meant speeding up their digital transformation efforts. In our just-published World Press Trends Outlook report, publishers told us that accelerating their digital transformation strategy was the most important change to make.

The Great Reset: How leading publishers are gearing up for a post-COVID world 

2021-04-15. Leading publishers discussed data, diversification and building the newsrooms of the future in the Asian Media Leaders eSummit 2021 panel moderated by Gary Liu, CEO of South China Morning Post Publishers Ltd. 

Fighting fake news: setting the record straight with data journalism

A year on since the start of the pandemic, and the world of publishing is in an entirely different place to where it was this time last year. Back then, none of us could begin to predict the intensity and duration of the events that were soon to occur, as life, businesses and wellbeing all took a battering.