Herramientas, entrenamiento para redacciones y apoyo estratégico a ejecutivos, pilares de la estrategia de Facebook con los medios

2020-11-18. Tres directivos de medios de Latinoamérica han compartido en la tercera sesión del Digital Media LATAM 2020 en qué ha ayudado a sus empresas el programa de aceleración de Facebook en el que están integrados.

Alan Rusbridger: ‘We need to rethink journalism’

2020-11-10. “I think we do need to have a fundamental rethink about how we do journalism, how we explain it, how we make people realise that what we do is different from the chaotic mass of information around us,” says former Guardian editor, Alan Rusbridger.

A seven-point plan to increase revenue for Indian news publishers

“Over the last 10 years, pre-COVID, the time spent on digital consumption went up by 10 per cent, says Nithin Chandalia, MD and partner, Boston Consulting Group India. “Print and radio have continued to decline in terms of consumption and advertising spend. We see it likely to continue.”

Germany’s Bild driving revenue growth through price experimentation

Daniel Mussinghoff, Head of Product Management Premium at BILDplus, recently gave Digital Media Asia 2020 participants a behind-the-scenes look at BILDplus’s pricing strategy. 

Amedia’s seven steps to digital subscription success

“In 2014, we were at a critical point,” Victoria Schultz, an Executive Vice President with Amedia in Norway, told participants during WAN-IFRA’s recent Digital Media Asia 2020. “We had experienced 15 years of falling subscriptions and felt increasing competition from international, social media and search players, and losing a considerable amount of advertising money.”  

How publishers are building new revenue through innovation

Media companies are increasingly innovating and coming up with new ideas for digital products and services which, in turn, bring in new revenues. In this dialogue, which took place during WAN-IFRA’s recent Digital Media Asia 2020, representatives from three leading media organisations talked about how they have managed to do this during the recent challenging times. The session was moderated by product consultant and former Le Parisien Chief Digital Officer, Ariane Bernard. 

Indian news publishers discuss preparing for a post-COVID era

The COVID-19 pandemic has been the biggest story of their lives for most journalists. Ironically, it also sounded the death knell of several news organisations and rendered their journalists and other staff jobless.

How The New York Times thrived during a chaotic year

In a conversation with The New York Times’ Managing Editor, Joseph Kahn (pictured), South China Morning Post CEO Gary Liu discussed with him how the Times has weathered the pandemic with its best-ever results of nearly 600,000 new subscriptions in Q1 2020 alone, how to prepare the newsroom for reader revenue, the product journey, the inevitable discussion around US-China relations, and the upcoming US elections against the backdrop of a still-raging pandemic.

Towards an audience-first newsroom: Culture change at The Globe and Mail

Digital transformation goes hand in hand with culture change. These are the steps The Globe and Mail in Canada took to become a more agile, forward-thinking and audience-centric newsroom. 

Amid pandemic, Norway’s Dagens Næringsliv finds success with wine

In building a brand around Dagens Næringsliv’s wine journalist Merete Bø, and putting her wine reviews behind the paywall, the content achieved one of the highest conversion rates per article from free to paid this year.