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How India’s The Print grew engagement by nearly 40 percent

2022-04-20. “Our website engagement from the period of 29th October to mid-February grew by 37.7 percent,” said Utsah Kohli, Head of Strategy & Execution, The Print, recently of one of the company’s big successes during its participation in a Digital Subscription Bootcamp.

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Data-sharing project DRIVE aims to help publishers build digital revenue

2022-04-13. German press agency dpa and consultancy firm Schickler launched DRIVE, a collaborative project with a focus on digital subscriptions and joint experimentation to allow publishers to learn from each other.

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How ToI+ drives subscriptions through data-driven user analysis

2022-04-12. Times of India’s premium subscription product, ToI+, was launched in March 2021 to double down on the growing opportunity around reader revenue. The brand now has more than 120,000 paying users.

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Washington Post doubling the size of its Visual Forensics team

2022-04-07. The Washington Post’s award-winning Visual Forensics department has announced a major expansion and added six new roles on the Video, Design and Investigative desks to bolster news coverage using video storytelling.

Five conversations newsrooms should be having

2022-04-01. Global news events of the past two years have been all-consuming, and at times overwhelming for newsrooms. But teams have responded, transforming the way they work to keep producing great journalism. What are the lessons and what is on the minds of newsroom leaders as they look to the future?

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How the South China Morning Post is growing digital subscriptions

2022-03-31. About 18 months ago, the South China Morning Post relaunched a digital subscription model after a several year pause. Adrian Lee, Senior Vice President of Audience Growth at SCMP in Hong Kong, joined WAN-IFRA’s Middle Eastern Media Leaders eSummit in mid-March to discuss how the new subscription model is developing and some of the lessons they have learned.

How are you using newsletters?

More and more news publishers are realising the tremendous power newsletters have to help them build engagement with their readers as well as to drive digital subscriptions. We are working on a report about newsletters and ask for your help in taking this survey to tell us how your news publishing house is using newsletters.

Automated content fills in reporting gaps at US local media group McClatchy

2022-03-21. About a year ago US local media group McClatchy identified some gaps in their local reporting – topics they could see were driving new audiences, but which the newsrooms didn’t have the reporters to cover. The publisher decided to start using robots to do bulk routine reporting on “gap” topics like high school sports and real estate sales, and such automated content is now published in ten of their markets. | Sponsored Content

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Bootcamp helps Manorama Online boost its Media Time by 15 percent

2022-03-16. India’s Manorama Online recently took part in a subscription bootcamp, which was offered by WAN-IFRA and supported by the Meta Journalism Project India. The programme kicked off last October and ended earlier this year.

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How The Indian Express is strengthening its subscription business

2022-03-16. Indian Express Limited is one of India’s legacy media organisations with 90 years in the journalism business and now in the process of transitioning from print to digital.