News

Expanding hyperlocal coverage: Tamedia grows its local newsletter portfolio with automation

2024-03-26. In the past year, Tamedia strategically implemented content sourcing and production automation, which has led to a significant expansion of its hyperlocal newsletter portfolio in communities with as few as 5,000 inhabitants. This growing portfolio now offers personalised and flexible distribution of local content, reaching up to 40% of the inhabitants in the serviced communities, with engagement rates well above average.

Freeing up newsroom time: How Amedia’s AI sandbox will allow reporters to do more

2024-03-18. In this episode of WAN-IFRA’s “Innovate Local” series of webinars, Markus Rask Jensen, Director of News, presents the new Amedia AI Sandbox. At the end of February, Amedia launched this safe environment for all journalists in the Norwegian local media group to test and use generative AI for various time-saving tasks.

Data drives subscriptions and engagement at NDTV Profit

2024-03-18. In the current media market, with plummeting ad revenues and the impending demise of third-party cookies, subscriptions have become a priority for most publishers worldwide.

Digital Media India 2024 key message: Explore usability of AI and adapt it early for the right reasons

2024-03-18. The annual edition of WAN-IFRA’s Digital Media India (DMI) was held in New Delhi on 13 and 14 March. It also hosted the Digital Media Awards South Asia 2023 presentation, with HT Labs (Hindustan Media Ventures Limited) bagging the Champion Publisher Award.

Scroll’s AI journey: Progress, challenges and some key learnings

2024-03-04. Scroll, an independent Indian news organisation, began exploring ways to incorporate Artificial Intelligence into its workflow in 2021. The digital-only organisation wanted to adapt its long-form reportage to different formats and video seemed to be its best bet to reach a large audience.

How Schibsted and Mediacorp are deploying AI in the newsroom

2024-02-22. As AI becomes mainstream in everyday work, there are many editorial opportunities for newsrooms to discover. However, incorporating AI in your workflow can seem daunting. How does a newsroom begin this integration?

Hildesheimer Allgemeine Zeitung succeeds by focusing on reader needs

2024-02-21. The German publisher created a successful new brand for food and gastronomy content and transformed its approach to covering local music festivals. These and other audience-focused efforts have dramatically improved their performance metrics and paved the way for future digital revenue growth.

WAN-IFRA Unveils ‘AI Unlocked’ Programme to Drive Media Innovation, Creativity and Sustainability.

2024-02-21. WAN-IFRA announced the launch of “AI Unlocked.” The programme and forum is tailored for all news media publishers interested in Artificial Intelligence and its impact on their organisation. Through AI Unlocked, media professionals will learn, discuss, experiment with, and define ways to use AI in their business. The initiative is open to news publishers around the globe.

Interview: Why focusing on audiences helps newsroom transformation succeed

2024-02-15. Alexandra Borchardt and Lyndsey Jones, coaches in WAN-IFRA’s Table Stakes Europe programme, discuss how paying close attention to the needs and interests of specific audience groups can help ensure that transformation projects stay on track and on target.

Innovate Local: Reaching young readers – How Stavanger Aftenblad covers junior football like it’s the Champions League

2024-02-12. Elin Stueland, Project Lead AI at Schibsted’s Norwegian regional title Stavanger Aftenblad explains how the publisher is attracting young readers through their reader promise of covering local football like it’s the Champions League.