How can small newsrooms adopt a data-driven approach? Lessons from South Africa’s Arena Holdings

2021-06-23. Data is crucial in helping publishers to understand how their customers interact with their content. But what if your newsroom has constrained resources and lacks the deep pockets needed for a full-fledged data team?

How The Washington Post uses podcasts to drive subscriptions

2021-06-23. The Washington Post’s podcasting vertical sits at the top of the company’s subscription-based strategy funnel. The brand aims to attract (and retain) new subscribers through their free podcasts and subsequently engage them with their journalism.

Stock market game offers big returns for Norwegian business daily

2021-06-17. How could Norway’s oldest business daily teach young investors about stocks in an entertaining way while drawing them into their subscription funnel? DN’s answer:
“… by stealing the gaming industry’s toolkit.”

Ad innovations propel huge growth of NPR’s podcast revenues

2021-06-11. NPR has been a leader in podcasts for the past 15 years. Meanwhile, NPM, NPR’s sponsorship arm, has been successfully implementing plans to monetise the podcasts.

Webinar roundup: Tips and tactics for creating successful newsletters

2021-06-10. More and more news publishers agree that, when done right, newsletters are highly effective tools for driving subscriptions.

Social media trends in MENA in 2020

2021-06-09. The Middle East loves social media and that’s not an exaggeration. Using a broad range of industry, academic and media sources, here is a deep dive into the trends that shaped MENA’s relationship with social media during the past year.

Spain’s Vocento finds success with digital-first section

2021-06-08. Vocento’s lifestyle and health section Vivir was hit hard by the pandemic. But moving away from print-centred workflows and adopting a digital-first mindset allowed the group to boost traffic, turning it into a success that can serve as a model for other sections. Vivir Editor Yolanda Veiga (pictured) and Óscar Beltrán de Otálora, Vocento’s Director of Editorial Development, explain how they did it.

The Hindu’s CMS suits its story-first mantra

2021-06-07. Digital-first, mobile-first… The Hindu’s Suresh Vijayaraghavan chooses story-first as the Indian newspaper’s approach to digital transformation, and explains how a new CMS is backing that strategy. | Sponsored Content

How Newsday integrates planning, communication into its editorial workflows

“Newsday started in 1940, and the paper has changed a lot over the years. But in all the time I’ve been there, one thing that hasn’t changed is that we’ve always had a news budget,” says Jack Millrod, of New York-based Newsday. | Sponsored Content

How BBC News Labs uses AI-powered content automation to engage young audiences

BBC News Labs is a cross-functional innovation team whose latest experimentation involves machine summarisation and the automation of image galleries and graphical stories from text.