News

Spain: El Diario’s 61K member-strong business model caters to those who cannot pay

2021-09-09. El Diario, a Spanish online-only news company, was founded in 2012 with the primary aim of reconnecting society with journalism. The company’s membership programme is built under the premise that journalism is a public service.

How The New York Times prepared itself for a cookieless world

2021-09-09. Google’s delay in phasing out third-party cookies until the end of 2023 offers a temporary relief to news publishers, but many still need to find alternatives.

Programmatic offers potential for publishers in Asia, but obstacles remain

2021-09-09. Streaming video or CTV ads are becoming increasingly popular, while the industry is still trying to develop better business models for digital games and outdoor advertising.

Eight news organisations will participate in the new WAN-IFRA business innovation programme in Latin America 

2021-09-08. News organisations from Colombia, Mexico, Panama and Uruguay will be part of the first “Newsroom & Business Transformation Program” in Latin America. After the successful launches in Asia and the Middle East last year, WAN-IFRA is expanding the programme to the Latin American region, with the support of the Facebook Journalism Project. 

No longer niche, gaming offers reach to younger audiences

2021-09-08. As the gaming industry’s audience size surpasses the film, music and television industries combined, news publishers around the world need to give the sector the recognition it deserves.

Germany’s Nordkurier creates newsletter to connect with former residents

2021-09-07. Nordkurier, a news publisher based in the German state of Mecklenburg-Vorpommern in the country’s northeast, has created a weekly newsletter that aims to strengthen the bonds between people who used to live in the region with the area’s present and its future.

Thriving in a post-cookie world by harnessing data

2021-09-07. Advertising is a predominant revenue stream in the Indian media digital space. The past 15 years have seen a constant struggle for advertisers’ budgets, with brands usually choosing big platforms with more data and users. [Sponsored Content]

Building a data-centric media company

2021-09-06. Executives from Guardian Australia, Singapore Press Holdings and Dong-A Ilbo recently discussed their experiences and challenges in their companies’ data transformations. 

3 keys to success for transitioning to reader-led revenue

2021-09-03. Shrinking advertising dollars has been a top concern for publishers for at least the past decade. Larger newsrooms have consequently made the leap to a business model led by reader revenue, but what about those that have yet to make the transition?

How three publishers leveraged the funnel to grow reader revenue

2021-09-02. During our recent Digital Media Asia conference, three publishers discussed their successes and learning points from using the audience funnel to increase subscriptions.