WAN-IFRA, Google share Impact Report from the inaugural GNI APAC Subscriptions Lab

2021-04-09. Eight Asian publishers participated in the four-month intensive Subscriptions Lab, announced at the first Asian Media Leaders eSummit last July. Designed to accelerate their journeys in building lighthouse examples of subscription success in the region, the program delivered strategic roadmaps and launched small experiments on understanding value propositions, creating loyal paying relationships with readers, optimising the engagement and subscription funnel, and embracing a reader-first strategy and culture.

Editors must step up to help avoid climate breakdown

Climate has reached a global crisis point and is rapidly moving away from a safe operating space for humanity on earth. The next decade will require a collective commitment from all of society to decrease greenhouse gas emissions and journalists have a key role to play.

Becoming Audiences First: Report on Year 1 of Table Stakes Europe

2021-04-08. Read about the experiences of Medienhaus Aachen, ARA, DC Thomson, Henneo, Le Parisien and Le Télégramme. How they built mini-publishing teams focused on specific audience needs, tackled capability gaps and motivated their newsrooms to join the transformation.

VG’s Chief Product Officer: ‘If you don’t work on user needs, you won’t succeed’

Schibsted-owned news publisher VG occupies the dominant position in Norway’s media landscape. Established as a print newspaper in 1945, the brand has grown to become the country’s No. 1 digital platform with 3 million unique visitors every day across devices.

How Gannett transformed into a digital media agency

How can a newspaper company successfully transform itself into a digital media agency? How can both the publisher and the client benefit from the process? Lessons from Gannett Inc., the largest newspaper publisher in the US.

In an audience-driven world, diversity and inclusion are key

In light of International Women’s Day, the coaches and participants of WAN-IFRA’s Table Stakes Europe programme came together for an online discussion on the importance of diversity and inclusion in news organisations.

Anita Zielina: “The talent war is happening”

The Director of Innovation and Leadership at the Craig Newmark Graduate School of Journalism/CUNY warns the media that they need to be more attractive if they want to capture and retain the talents needed for their digital transformation process.

A roadmap for publishers getting started with digital subscriptions

There are no shortcuts in starting up a digital subscription business, Gregor Waller told participants during last week’s Digital Media India conference. He encouraged publishers who haven’t yet made the leap to get going, and offered them a roadmap for doing so.

The spectacular rise of ecommerce at India’s MensXP

Times Internet-owned MensXP is India’s largest fashion, wellness and beauty brand for men. It established itself as a full stack commerce company in 2019 and now has an audience of 60 million. We deconstruct the brand’s ecommerce expansion.

Cookie walls, user consent and the future of monetisation in the media

The future of monetisation for publishing has been turned upside down for several years. The context is likely to be further disturbed following the programmed extinction of third-party cookies, the challenges to first-party data real value, and recommendations on the consent of cookies collection issued by Data Protection Authorities.