Member Exclusive

How the South China Morning Post is growing digital subscriptions

2022-03-31. About 18 months ago, the South China Morning Post relaunched a digital subscription model after a several year pause. Adrian Lee, Senior Vice President of Audience Growth at SCMP in Hong Kong, joined WAN-IFRA’s Middle Eastern Media Leaders eSummit in mid-March to discuss how the new subscription model is developing and some of the lessons they have learned.

How are you using newsletters?

More and more news publishers are realising the tremendous power newsletters have to help them build engagement with their readers as well as to drive digital subscriptions. We are working on a report about newsletters and ask for your help in taking this survey to tell us how your news publishing house is using newsletters.

Automated content fills in reporting gaps at US local media group McClatchy

2022-03-21. About a year ago US local media group McClatchy identified some gaps in their local reporting – topics they could see were driving new audiences, but which the newsrooms didn’t have the reporters to cover. The publisher decided to start using robots to do bulk routine reporting on “gap” topics like high school sports and real estate sales, and such automated content is now published in ten of their markets. | Sponsored Content

Member Exclusive

Bootcamp helps Manorama Online boost its Media Time by 15 percent

2022-03-16. India’s Manorama Online recently took part in a subscription bootcamp, which was offered by WAN-IFRA and supported by the Meta Journalism Project India. The programme kicked off last October and ended earlier this year.

Member Exclusive

How The Indian Express is strengthening its subscription business

2022-03-16. Indian Express Limited is one of India’s legacy media organisations with 90 years in the journalism business and now in the process of transitioning from print to digital.

WAN-IFRA consolida actividades en América Latina y España: consultorías, nuevos miembros y eventos

2022-03-16. El año 2022 será un año clave para la Asociación Mundial de Editores de Noticias (WAN-IFRA) en América Latina y España. El primer trimestre se caracterizó por la consolidación de su servicio de consultoría con el objetivo de promover la aceleración digital y la sustentabilidad de los medios. Igualmente, se sumaron cuatro nuevos miembros a la comunidad WAN-IFRA; la Agencia EFE,  la diaria de Uruguay, el Grupo Atlántida de Argentina, y Medios Masivos Mexicanos. 

New UNESCO report: Making the case for journalism as a public good

2022-03-10. As the news media industry continues to face a multitude of threats, UNESCO calls on governments to take action to ensure journalism can continue to function as a public good.

Digital Media India 2022: Technology and audience focus crucial for digital transformation

2022-03-10. WAN-IFRA’s Digital Media India (DMI) conference was held virtually from 8 to 10 March. The event hosted the South Asian Digital Media Awards 2021 presentation where The Hindu and HT Media Ltd. emerged as Champion Publishers of the Year. 

Member Exclusive

How Jagran New Media charted a sustainable business through audience segmentation

2022-03-07. Bharat Gupta, CEO, Jagran New Media, India, joined WAN-IFRA’s recent World News Media Congress to talk about how the brand started a transformative journey of decoding audience behaviour three years ago and consequently based its product strategy on the same. 

The Reporters’ Collective – a collaborative, investigative effort

2022-03-04. Nitin Sethi is the co-founder of The Reporters’ Collective — a multi-lingual, multi-format investigative platform. He talks to WAN-IFRA about the motivation behind launching the Collective, its business model, and what sets it apart in the investigative journalism beat in India.