French newspapers catch on to ‘augmented reality’
“Augmented reality” is a digital concept that the news industry has been familiar with for some time now. Already tried and tested by a host of national newspapers in the US and UK including The Independent, The Times, The Telegraph and The Los Angeles Times to name but a few (see previous Editors Weblog article on the varying ways in which these newspapers have been using AR), the past few weeks have seen a flourish of French newspapers hopping on board, embracing this new technology as a useful way to bridge the gap between their print and online content.