News

Can’t we bury the ‘build it and they will come’ approach?

2021-04-19. “‘Build it, and they will come’ is still very much the default mindset for our industry.” That’s how Corrine Podger, Director at Digital Skills Agency, Australia, kicked off a session about a more audience-centric approach to products during the Asian Media Leaders eSummit 2021.

Can’t we bury the ‘build it and they will come’ approach? (Part 2)

2021-04-19. During our recent Asian Media Leaders eSummit, three publishers using data-driven and audience-centric decision-making shared their process for product creation.

Lessons from the outside: How newsrooms learn from other industries

2021-04-13. The opening of 530 new steamboat restaurants during the COVID-19 pandemic and a record-smashing purchase of a US$69 million digital artwork might not seem directly relevant to the media industry. Few would even know that the figureheads behind these successes are media veterans.

WAN-IFRA, Google share Impact Report from the inaugural GNI APAC Subscriptions Lab

2021-04-09. Eight Asian publishers participated in the four-month intensive Subscriptions Lab, announced at the first Asian Media Leaders eSummit last July. Designed to accelerate their journeys in building lighthouse examples of subscription success in the region, the program delivered strategic roadmaps and launched small experiments on understanding value propositions, creating loyal paying relationships with readers, optimising the engagement and subscription funnel, and embracing a reader-first strategy and culture.

VG’s Chief Product Officer: ‘If you don’t work on user needs, you won’t succeed’

Schibsted-owned news publisher VG occupies the dominant position in Norway’s media landscape. Established as a print newspaper in 1945, the brand has grown to become the country’s No. 1 digital platform with 3 million unique visitors every day across devices.

How Gannett transformed into a digital media agency

How can a newspaper company successfully transform itself into a digital media agency? How can both the publisher and the client benefit from the process? Lessons from Gannett Inc., the largest newspaper publisher in the US.

Daily Star aims for higher reader engagement with Facebook Messenger Bot

As the digital publishing space keeps getting more innovative every day, customer experience has never been more crucial. The Daily Star, Bangladesh, has re-launched its Facebook messenger bot with improved features for better audience engagement and interactivity. In this post, Tajdin Hassan, Chief Strategy and Digital Transformation Officer at the Star, writes about what they are doing.

Anita Zielina: “The talent war is happening”

The Director of Innovation and Leadership at the Craig Newmark Graduate School of Journalism/CUNY warns the media that they need to be more attractive if they want to capture and retain the talents needed for their digital transformation process.

“Tech and journalism are part of the same thing”: takeaways from the Media4Europe Summit

The event highlighted the need for the news media to work with other industries, but sometimes problems arise as different sectors have their own cultures and processes. How can we encourage and support collaborations across disciplines?

Cultural Change in the Media: we need to be protagonists and apprentices in the transformation

For Joao Adao, Facebook Managing Director for Latin America, news organizations deal successfully with the new scenarios when they take a leadership role and decide to learn about the new world.