Nick Tjaardstra

Head of Paid Content, Handelsblatt Media Group, Germany

Nick is responsible for subscription sales of the digital products of the German financial daily Handelsblatt and the business magazine WirtschaftsWoche – all part of their “Subscriber-First” strategy. He brings almost a decade of experience as a coach and advisor on paid content topics at WAN-IFRA, working with news publishers across the globe and especially Europe. While very happy to talk for hours about an audiences-first approach to conversion and engagement (plug for Table Stakes!), he is particularly excited about VR and the future of digital journalism. 

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