Goran is a Cognitive and Data Scientist: everything from experimental behavioural methods, survey methodology, and online information retrieval from massive user/machine interactions to Big Data and Machine Learning systems in production. Domains of expertise: Decision Theory (Choice under Risk and Uncertainty), Categorisation, and Causality. He is an author who co-edited and co-authored five books on online behaviour and user attitudes, several journal papers and conference proceedings in cognitive science, a blogger, and a keynote speaker. He holds a Phd in Psychology (2013) and is a programmer since the mid-80s, with more than 20 years of experience in mathematical modelling.
Goran has provided full-stack Data Science and Big Data services for Wikidata – certainly the largest and arguably the world’s most complex Open Knowledge Base, 2017 – 2022. In his professional and academic career – as well as a volunteer – he has educated hundreds in Data Science, Statistics, and Machine Learning. In Smartocto he manages the LABS and Data Engineering teams, who together run our ML/AI projects for predictive analytics in digital media, develop recommendation systems for editorial analytics and strategic insights, and generative AI supported analytics and content enhancement systems.