As SVP of Marketing and Events at the South China Morning Post (SCMP), Adrian Lee’s responsibilities include raising brand awareness, increasing traffic to SCMP’s digital platforms, overseeing product and digital marketing, as well as driving SCMP’s event’s business.
With a passion for combining data, technology and cultural insights to revolutionise company marketing strategies, Lee has transformed some of the world’s most influential brands for the digital economy. He has worked in executive leadership roles in London and across Asia and was previously Head of Digital Client Solutions at global media agency Wavemaker where he helped lead the Hong Kong agency’s direction, growth, profitability and people development as well as directing global marketing campaigns for clients. Prior to that Lee was the Global Digital Strategy and Innovation Director for Vizeum in London, leading innovation across a global network for clients including Burberry and Honda. Lee also directed digital growth and marketing for multinational companies at MediaCom in Hong Kong.
Lee, who joined SCMP in December 2019, focuses on market and audience development across Asia and broader global markets to further drive its international readership.