An award-winning storyteller and digital media leader with nearly two decades of experience in both social media and broadcast. Currently serving as the Head of Social (Public Affairs) for the Philippines’ most-trusted news outlet (Reuters’ Data News Report, June 2021), Aileen leads a team of online content producers who transformed GMA News and Public Affairs into a social media powerhouse with hundreds of millions of fans across popular social platforms such as Facebook, YouTube, TikTok, Instagram, and Twitter.
Under her watch, GMA Public Affairs emerged as among the Top 10 online video publishers in the world under the News and Politics category, outpacing other global news leaders and international mainstream titles.
Aileen has a proven track record in growing social communities, crafting compelling stories tailored for different media channels, and designing data-backed business development strategies. She led the online campaign that made GMA News’ and GMA Public Affairs’ official YouTube accounts hit the 10 million subscribers mark in 2020 and 2021. This recognition also made GMA Network the first television station to have triple diamond creator awards in the Philippines, and second in Southeast Asia.
As a producer, Aileen sums up her TV production skills with her ability to create award-winning documentaries, shoot compelling music videos, and produce heartwarming human interest stories.