Alberto Pardo was part of the founding group of deremate.com in 1999; then he founded the Colombian Chamber of Electronic Commerce in 2009 and in 2011 Adsmovil, company in which he currently works. He is an active investor in the digital ecosystem and co-founder of several ventures, including Pinbus.com.

Alberto “Banano” Pardo is an entrepreneur in Ad Tech and e-commerce with a great passion and extensive experience in the creation and consolidation of companies, developing win-win relationships in Latin America and in the U.S. Hispanic market. In addition to his knowledge, strategic vision and track record in launching startups in the region.