Digital strategist and senior executive with over 18 years of experience in digital transformation, business development and audience growth. She has worked at the intersection of technology and content development, driving the evolution of the digital ecosystem in Latin America.

She is co-founder of Oceana Media Lab, a firm specializing in consulting and training with projects in more than nine markets. She is also Executive Director of Alianza de Medios Mx and collaborates with the News tech Marktube Group, where she leads acceleration programs for media in Latin America with the support of the Google News Initiative.

At Meta, she held the role of Strategic Partner Manager, managing key alliances and developing strategies that impacted more than 150 media outlets in the region, driving revenue growth and digital product adoption. Previously, as CDO at El Financiero, she led the digital transformation of the media, achieving a 40% YoY audience growth and consolidating new monetization sources.

Her career also includes roles at Yahoo and Grupo Reforma, consolidating her expertise in digital content, engagement and business models. She has been speaker and jury in international forums and events.