Alejandro is Director of Audience Development and Digital Strategy at Grupo Copesa in Chile. He holds a BA Honors in Communications graduate from the University of Santiago de Chile. For 7 years he worked as coordinator of the Political section of El Mercurio. In 2013 he joined Copesa where he held different positions sucha as Editor in Chief of La Tercera or Head of Content Marketing leading Copesa’s Branded Content Lab ( www.laboratoriodecontenidos.cl ), one of the first studios specialized in Branded Content in Chile. In 2018 he was appointed Director of Audience Development and Digital Strategy, his work has been instrumental in engaging audiences and aquiring new suscribers for La Tercera.