Prof. Dr. Alexandra Borchardt

Journalist, Advisor, Researcher, Author, Germany

Alexandra Borchardt is a senior journalist, book author, lecturer, and independent media
advisor. She works as a coach for the World Association of News Publishers (WAN-IFRA) in
their Table Stakes Europe Programme on the digital transformation of newsrooms and for
Hamburg Media School, where she heads the Journalism Innovators Program. She is also
affiliated with the Reuters Institute for the Study of Journalism at the University of Oxford as
a Senior Research Associate after having served as Director of Leadership Programmes until
2019. Prior to this she was managing editor of Süddeutsche Zeitung (SZ), Germany’s leading
quality daily. Alexandra is the lead author of the 2021/22 EBU News Report “What’s Next?
Public Service Journalism in the Age of Distraction, Opinion, and Information Abundance”,
published by the European Broadcasting Union in November 2021.

As a honorary Professor for Leadership and Digital Transformation at TU Munich’s TUM
School of Management Alexandra regularly teaches “Leadership and Strategy in the 21st
Century”. Until September 2021 she was professor for media transformation and co-head of
the master’s program in cultural journalism at the University of the Arts in Berlin. She gives
keynotes on digital transformation and the media and publishes commentaries, essays, and
a monthly column for the industry publication Medieninsider. She is the author of Mehr
Wahrheit wagen – Warum die Demokratie einen starken Journalismus braucht (Dare more
truth – Why democracy needs strong journalism), Dudenverlag, 2020, and Mensch 4.0 – Frei
bleiben in einer digitalen Welt (Freedom in a digital world), Random House, 2018.
She is a member of the Committee for Editorial Independence at Czech publishing house
Economia and a board member of Constructive Foundation in Aarhus. At the Council of
Europe she served as a rapporteur on the Committee of Experts on Freedom of Expression
and Digital Technologies until September 2021 and prior to that as vice chair on the
Committee of Experts on Quality Journalism in the Digital Age.

At SZ she held leadership roles in the politics and business sections. She was also founding
editor of Süddeutsche’s ‘Plan W’, an award-winning quarterly magazine for women and
business. Before joining SZ she worked for Financial Times Deutschland and Deutsche

Alexandra holds a Ph.D. in Political Science from Tulane University, New Orleans (1994), and
in 2013 completed a Programme for Management Development at IESE Business School,