Alexandra Borchardt is a highly experienced senior journalist, book author, university teacher, and independent media advisor. She is a member of the WAN-IFRA’s Expert Panel, a distinguished network of experts who offer impartial advice on a range of strategic digital business and organisational issues. Alexandra’s expertise areas include: Managing digital change: strategy and culture, Leadership development, Climate journalism strategy.

In the past five years she has supported 26 European publishers in digital transformation as a coach for the World Association of News Publishers’ (WAN-IFRA) Table Stakes Europe Programme. Alexandra teaches leadership and strategy as a honorary Professor for Leadership and Digital Transformation at TU Munich’s TUM School of Management and is affiliated with the Reuters Institute for the Study of Journalism at the University of Oxford as a Senior Research Associate after having served as their Director of Leadership Programmes until 2019. Prior to this she was managing editor of Süddeutsche Zeitung (SZ), Germany’s leading quality daily. She is the lead author of the three most recent EBU News Reports, the latest ones being “Trusted Journalism in the Age of Generative AI” (2024) and
“Climate Journalism That Works: Between Knowledge and Impact” (2023).

Alexandra is a member of the Committee for Editorial Independence at Czech publisher Economia, a board member of the Constructive Foundation in Aarhus, a member of the advisory boards of Wiener Zeitung and Klimafakten, and engaged in the evaluation of media start-ups in different juries. At the Council of Europe Alexandra served as a rapporteur on the Committee of Experts on Freedom of Expression and Digital Technologies until September 2021 and prior to that as vice chair on the Committee of Experts on Quality Journalism in the Digital Age.