Anita Zielina

CEO, Better Leaders Lab, Austria

Anita is CEO and founder of Better Leaders Lab, a Do and Think Tank for Good Leadership and Strategic Management in Media and Beyond, and a boutique strategic advisory firm. BLL specialises in organisational change, strategy and scenario planning, leadership development and executive recruiting research. Her goal is to empower managers, leaders and organisations in the broader media space to build successful, sustainable, modern and healthy businesses.

For the past 15 years, Anita held senior executive positions focused on product, strategy and innovation in various media and education organisations as Chief Product Officer, Managing Editor Digital, Editor-in-Chief and Director Strategic Initiatives. She has worked with around 500 managers, leaders and entrepreneurs as a consultant, coach and educator.

Anita is also an Executive in Residence at the Craig Newmark Graduate School of Journalism at CUNY, where she spent the last few year leading all continuing and executive education initiatives. She also serves as the inaugural Board Chair of News Product Alliance (NPA) and is a member of the board at the Online News Association (ONA) and the Austrian Public Broadcaster ORF.