Annelies Jansen is a global digital strategist and leader of high-profile B2B and B2C businesses and has developed and implemented successful growth strategies for leading consumer and media companies. Amongst her various roles, she led the Times and the Daily Telegraph initiatives to expand from print-only newspaper circulation to digital. She has scaled several mobile-first consumer platforms, and she has built Instagram native shopping for and with partners, including major fashion brands.

Annelies has a proven track record strategically and operationally across various industries and business models. Previous to her current role at Prorata.ai, she was in several senior roles at META, where she was VP of Global Commerce Partnerships, responsible for commerce partnerships globally across a family of apps, including Facebook, Instagram, WhatsApp, and Messenger.

Earlier, she held a series of senior leadership roles in the technology, digital media and media sectors, including CEO of Findmypast.com; CEO of SUP Media; MD of ITV Broadband; Director of New Media at The Telegraph; and had earlier roles with News International, Johnson&Johnson, Eli Lilly, and Baxter.

She has also sat on several listed company, foundation and not-for-profit boards, including: TMG (Telegraaf Media Groep, AEX-listed); SOFI Health; PATH Community; NBTC, Culture Whisperer, and Trader Media East. Annelies graduated with an MSc in Business Organization and Administration from the University of Groningen.